2024 marked a year of expansion, with nine new products introduced under the Nothing and CMF by Nothing brands. Nothing emerged as the quickest expanding smartphone brand when analyzing the first halves of 2023 and 2024, registering a 246% growth across all regions surveyed by Canalys. Additionally, Nothing led in growth in the smartphone market in the Kingdom of Saudi Arabia, United Kingdom, Japan, India, Spain, and Italy during the same period. In the first half of 2024, Nothing introduced the Phone (2a) and its Special Edition, while its top-tier Phone (2), released in July 2023, secured the third spot in the over $500 price bracket in the UAE during the second quarter of 2024. Within the True Wireless Stereo category, Nothing demonstrated the most rapid growth, with increases of 313% in H1 2024 and 769% in Q2 2024 compared to the corresponding periods in 2023. Nothing also topped the growth charts for TWS in France, USA, Spain, Italy, and the Netherlands in Q2 2024. Earlier in the year, Nothing showcased the Ear and Ear (a), integrating an industry-first feature with ChatGPT.