2024 has been a year marked by expansion, with nine new products introduced under both Nothing and the CMF by Nothing sub-brand. Nothing emerged as the fastest-growing smartphone manufacturer when comparing the first halves of 2023 and 2024, achieving a 246% growth across all markets analyzed by Canalys. Additionally, Nothing led in growth in the smartphone market in the Kingdom of Saudi Arabia, the United Kingdom, Japan, India, Spain, and Italy during the same period. In the first half of 2024, Nothing introduced the Phone (2a) and its Special Edition, while its flagship Phone (2), launched in July 2023, secured the third position in the $500 and above price category in the UAE during Q2 2024. In the True Wireless Stereo category, Nothing demonstrated the highest growth rates in both H1 2024 (+313%) and Q2 2024 (769%) compared to the corresponding periods in 2023. Nothing also topped the growth charts for TWS in France, the USA, Spain, Italy, and the Netherlands in Q2 2024. Earlier in the year, Nothing showcased the Ear and Ear (a), integrating them with ChatGPT for the first time in the industry.
Text: Lara Palmer
28.08.2024
Nothing Expands Product Line and Market Reach with Innovative Launches and Record Growth