The inaugural 2024 Crypto Content Creator Campus (CCCC) concluded successfully in Dubai, marking a significant milestone in shaping the future of the content creator economy. Aligned with Dubai's commitment to fostering blockchain innovation and the content creation economy, the summit, along with the Dubai Content Creators Programme by the Dubai Press Club, further solidifies the city's status as a global hub for creativity and technology.
CCCC 2024 attracted over 200 creators, collectively reaching a fan base of over 1 billion views. Notable speakers included Randi Zuckerberg, Founder & CEO of Zuckerberg Media and HUG; Zach King, Filmmaker & Content Creator; Nick Tran, former Head of Global Marketing at TikTok; Katie Penn, former Global Head of Marketing at X, among others, who delivered over 15 sessions.
Day 1 commenced with opening remarks by Randi Zuckerberg, followed by a panel discussion on 'The Value of Content Creators to the Crypto Industry,' emphasizing the importance of creators in the crypto space. Highlights included 'Finding Your Breakthrough – Insights from Zach King’s Journey,' where he also provided tips on 'The Key to Becoming a YouTube Influencer.' Other sessions addressed topics such as 'How to Monetize Influence,' 'The Evolving Dynamics of Social Media,' and 'The Key to Becoming a TikTok Influencer.'
Day 2 featured standout sessions, including Randi Zuckerberg’s keynote on 'How to Get Viewers Returning to Your Livestreams,' where she shared strategies for audience loyalty and engagement. Other sessions explored 'How Crypto Changed KOLs’ Lives,' led by prominent creators like Crypto Banter, CoinBureau, Alex Falcon, The Moon, and MMCrypto. A panel discussion on 'The Key to Becoming a Twitter Influencer,' led by Mario Nawfal and Richard Rabbat, former Vice President of Product at Twitter, concluded the day, followed by an afterparty hosted by Safa Siddiqui, Netflix star of Dubai Bling, and a gala dinner and awards ceremony.
The CCCC Hacker House Challenge saw 10 teams and individuals compete for a $90,000 prize pool, with Five Guys Team winning $30,000 in the Best Picture category, and Chris Kogias winning $10,000 as the Best Editor. Randi Zuckerberg commented, “Being part of the Crypto Content Creator Campus in Dubai has been inspiring. Today’s conversations reinforced the immense potential at the intersection of content creation and blockchain.” Zach King added, “The Crypto Content Creator Campus is bringing together many hardworking and amazing creators, making it the perfect place for such a gathering.” Phoebe Peng, spokesperson for CCCC, noted, “The energy and ideas shared over these past two days have been truly impactful. Hosting CCCC in Dubai underscores the city’s leadership role and sets a new benchmark for collaboration and innovation in the content and crypto industries.”
The 2024 Crypto Content Creator Campus was made possible by key sponsors dedicated to advancing the creator economy. Title sponsors Bybit, MEXC, and Aptos led the way, joined by Platinum sponsor Bitget, and Gold sponsors TON, Mantle, and Gate.io. Silver sponsors Weex, Zoomex, HTX, Circle, Animoca Brands, Solana Foundation, and Morph further supported the event, highlighting the industry’s commitment to advancing the creator economy through blockchain technology.
The next edition of CCCC will be held in Lisbon, Portugal, in 2025.
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