We observed an intriguing aspect in the press release detailing the pricing for the 2024 Dodge Charger Daytona EV. Among the features included in the $4,995 Plus Group is simply "Frunk." Does this imply that the front trunk is an optional feature? Indeed, a Dodge spokesperson confirmed to Motor1 yesterday that it is optional. Interestingly, Dodge is not the pioneer in this practice. In the U.K., the new Audi Q6 E-Tron's frunk is available as a £500 a-la-carte option. (Audi has not yet disclosed package details for the U.S.-spec Q6 E-Tron.) However, to our knowledge, this is the only other example of such an option, whether for EVs or otherwise.
In the Charger Daytona EV, the frunk is not particularly large—a video from TFLEV indicates it provides 1.5 cubic feet of storage—but it is sufficient for charging cables and smaller items. The Plus Group also includes several other enhancements for the Charger Daytona, such as cooled seats, LED lighting, a power rear hatch, wireless phone charging, 20-inch wheels for the base R/T model, and more. Despite these additions, the exclusion of a standard molded plastic piece under the hood seems like an unusual cost-saving measure. However, the new Charger Daytona is unlikely to be as profitable as its gas-powered predecessors, the Charger and Challenger, so Dodge must find ways to maintain margins where possible.
The Charger Daytona is already quite expensive. The base R/T model starts at $61,950, rising to $75,185 for the Scat Pack, although both qualify for a $7,500 tax credit when leased. Dodge may introduce more affordable models in the future. A Dodge spokesperson informed us that "[f]uture model years will see the Charger Daytona lineup expand to encompass a broader segment of the muscle car market."
