The 5th Moscow Interior and Design Week, a leading industry event, successfully united over 1,100 companies, including 45 international participants, enhancing the global reach of the event. More than 180,000 visitors had the chance to explore the latest innovations in interior design over four days. The event will conclude with a prestigious exhibition at the New Tretyakov Gallery, displaying the best works from the event. Opening on December 24, the exhibition will continue for a full year, allowing visitors to immerse themselves in the finest design trends.
This year's theme, 'Russian Style', emphasized the distinctive expression of Russian traditions through the creative designs of local brands. Delegates from 22 countries, including Egypt, Peru, Ecuador, Turkey, Mexico, Iran, Belarus, and Colombia, along with buyers from China, attended the event to delve into these cultural design influences. Special attention was given to the 'Made in Moscow' project, featuring products from Moscow-based manufacturers, such as wooden furniture in Russian style and home decor inspired by Russian fairy tales. The collective stand and local goods market showcased over 50 brands. A life-sized fairy-tale log cabin was a standout attraction, with visitors welcomed inside by characters from children's stories, such as Baba Yaga and Vasilisa the Wise.
This innovative marketing approach sparked significant interest among guests and foreign delegations from China and Egypt, particularly drawn to a limited-edition home decor collection inspired by the works of renowned artist Ivan Golikov, known for his illustrations for 'The Tale of Igor's Campaign'. The collection, created in collaboration with contemporary artists from the “Crafts Laboratory”, featured fantastical creatures like the Palekh horse, painted by artisans from the Palekh Folk Art Workshop. The exhibition aimed to promote business growth in the decorative and interior design sectors, serving as a crucial venue for international and domestic experts to exchange knowledge and foster industry dialogue.
As part of the business programme, Moscow hosted globally renowned international designers as special guests of the 5th Moscow Interior and Design Week. The exhibition also included an innovation zone curated by the Moscow Innovation Cluster, where attendees could explore unique solutions for façade and storefront design, as well as home and office technologies. Highlights included a façade system that converts sunlight into electricity, a dynamic 'dancing' wall, a spherical LED screen, and smart glass that turns opaque when needed. Participants were also offered the chance to connect with manufacturers in a new format — observing the full production cycle and learning about the materials used by domestic companies. The excursion programme featured nine Moscow-based companies and welcomed over 400 guests.
Additionally, exhibition visitors participated in various activities, including masterclasses led by industry professionals, collaborative interior design projects with experts, and open consultations with leading Russian designers. The project's grand finale will be the exhibition '110 Years of Russian Design' at the New Tretyakov Gallery, featuring the best works from the 5th Moscow Interior and Design Week. The display will include tapestries, ceramics, lighting fixtures, textiles, and more. Opening on December 24, the exhibition will run for an entire year, emphasizing that design is not only about aesthetics but also a cultural code materialized in everyday objects.
Source link: https://www.khaleejtimes.com
