Do you own a company and are considering a publicity campaign by advertising on light vehicles, motorcycles, or even trailers in Dubai? It's important to note that placing unauthorized stickers on vehicles is illegal in the UAE and can result in a Dh500 fine. Police regularly conduct awareness campaigns to educate motorists about the rules concerning car stickers. However, while unauthorized car stickers are prohibited, reflective stickers are mandatory on the back of heavy vehicles, and failing to display them can also lead to a Dh500 fine.

Company owners can seek permission to advertise their company on various types of vehicles by adhering to specific guidelines. Here are the required documents, steps, fees, and guidelines to obtain approval for advertising on vehicles:

Steps
Required documents
For commercial vehicles and motorcycles:
- An advertisement design of the vehicle/motorcycle from all sides and a mock-up.
- A copy of the trade licence issued in Dubai.
For other vehicles:
- An advertisement design of the vehicle from all sides and a mock-up.
- A letter of request addressed to the RTA to add an advertising sticker, explaining the nature of the activity.
- A copy of the trade licence issued in Dubai.
For trailers and semi trailers/mobile advertising vehicles:
- An advertisement design of the vehicle from all sides and a mock-up.
- Copy of the trade licence - Advertising activity, issued in Dubai.

Fees
In addition to these fees, applicants must pay a Dh20 knowledge and innovation fee. The service typically takes from three to seven days to complete.

Terms and conditions
- Arabic must constitute no less than 50% of the advertising content.
- The company's trade name in Arabic should match exactly as stated on the trade licence and the vehicle ownership.
- An approval from the investigation department in Dubai Police is required if changing the vehicle's original color.
- If the advertisement is related to real estate brokerage/real estate, a No Objection Certificate from the Dubai Land Department is required.
- For rented vehicles, a No Objection Certificate from the leasing company for placing the sticker is necessary.
- For advertisements on trailers, semi trailers, and mobile advertising vehicles, approval from the Vehicle Licensing Department is mandatory.
- If the agency is foreign, the advertisement must be stamped by the embassy/consulate of the relevant country.
- If the advertisement is for a brand, the customer must present the ownership of the trademark registered at the Ministry of Economy, or the owner's NOC.
- Companies registered in Dubai SME benefit from a 50% discount. The company must enclose an official letter with the application.
- If changing the vehicle's color for an advertising sticker, the applicant must update the vehicle's information with the Licensing Agency after adding the sticker.

Design guidelines
The following points must be observed when designing the advertisement:
- Smoking symbols in all forms are not allowed.
- Flags of countries are not allowed.
- Religious slogans or symbols are not allowed.
- Images that violate public morality are not allowed.
- Other languages (excluding Arabic and English) are not allowed.
- 3D images are not allowed.
- Images of real people are not allowed.
- Images on the front upper part of the vehicle are not allowed.
- The advertisement must not be placed on the vehicle windscreen.
- It is not allowed to include a barcode in the design.
- The maximum number of images on each side of the vehicle is 5.
- The company must not advertise an activity that is not mentioned in its trade licence.
- Applicants must pay Dh100 for replacement of a lost or damaged permit or to amend the permit data.

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