Ajay Sethi's success story in Dubai is truly inspiring. After starting a small-scale business in 1993, the businessman from Chandigarh has become a prominent figure in cricket broadcasting. As the chairman and MD of the Channel 2 Group Corporation, he has recently extended the audio rights partnership with the International Cricket Council (ICC) for the upcoming T20 World Cup in the West Indies and the US, solidifying their position in the market until 2027.

According to Sethi, this achievement is significant as South Asia is a major cricket market. The collaboration with Big Talk and 100.3 FM for live World Cup commentary in the UAE is an exciting development. Notably, the Channel 2 Group Corporation consistently features renowned cricket personalities during every World Cup, and their dedication to bringing top-class commentators to radio coverage has been well-received by the ICC.

Several cricket icons, including Sunil Gavaskar, Kapil Dev, Clive Lloyd, and Zaheer Abbas, have contributed to their radio commentary, adding a new dimension to the game. Sethi's efforts have been commended by former Pakistan captain Ramiz Raja, who recognized the corporation's investment in world-class commentary as a valuable contribution to the sport.

Reflecting on his journey, Sethi expressed his gratitude to Dubai for its role in his personal and professional growth. From a small town to an amazing city, Dubai's transformation parallels Sethi's own evolution over the years, an association for which he will always be thankful.