Al Wasl is experiencing a significant transformation, with landmark projects worth billions of dirhams emerging in the area. Known as the “Downtown Villas of Dubai,” a new development in one of Dubai’s prime residential neighborhoods is drawing investors with a remarkable Dh7 billion collection of ultra-luxury villas and mansions, reshaping the landscape.

This development offers investors and end users the unique opportunity to own luxurious freehold homes in the heart of the city. At its core is the Dh1 billion Nordic by fäm project, featuring 17 villas and mansions with prices ranging from Dh40 million to Dh150 million.

“The availability of freehold villas in close proximity to downtown, the CBD, and Jumeirah Beach is exclusive to the Al Wasl district. While Dubai boasts over 10,000 waterfront luxury villas, only 140 new luxury villas are available in Al Wasl, providing quick access to the city center. Currently, no other area in the vicinity allows foreign ownership of villas,” stated Firas Al Msaddi, CEO of fäm Properties.

“The new development phase has already garnered substantial investment interest, especially from affluent Dubai expatriates who understand the value of owning land or a standalone villa in one of the city’s prime locations,” he added.

The new properties in the Wasl District include private cinemas, spas, gyms, indoor and outdoor gardens for entertainment and relaxation, frameless motorized sliding doors, expansive glass panels, and soaring ceilings. Carlton Hammond, Managing Director of BG Properties, introduced the BG Al Wasl Villas as a distinguished collection of luxury residences that reinterpret traditional Arabic architecture for the modern era. Starting at Dh55 million, the villas are set for completion in November, with another available for customization.

“The Al Wasl area in Dubai has undergone a remarkable transformation, evolving from a predominantly Emirati residential neighborhood into a vibrant, mixed-use community that harmoniously combines modern urban living with traditional Emirati culture. This unique blend has attracted end users and investors from around the world, cementing Al Wasl’s status as one of Dubai’s most sought-after locations,” said Hammond.

“The enduring appeal of Al Wasl ensures robust rental yields and significant capital appreciation, with land values already increasing by over 400 percent since launch. These villas are not just homes; they are a solid investment in Dubai’s future, offering a rare opportunity to own a part of the city’s rich cultural heritage, seamlessly integrated with the comforts of modern urban living,” he concluded.