“Courchevel has become part of my annual rhythm” - Alexander Lozben
This season, Courchevel feels different. More alive, more social, more charged with energy. Yes, it remains an Alpine resort with immaculate slopes and dramatic landscapes, but today it is clearly no longer just about skiing or retreat. Courchevel has evolved into something broader — and more relevant.
I arrived in Courchevel and quickly realized how many encounters happen here. Planned meetings and spontaneous ones. Over long lunches, on ski lifts, in the evenings — in bars and restaurants that feel like informal hubs. Courchevel has once again become a place where people from different countries and industries naturally intersect.
It was here that I met Alexander Lozben, one of the most well-known FinTech and IT entrepreneurs in the United Arab Emirates. Earlier this year, he received the FinTech Leader of the Year award in Dubai, and Courchevel became a natural continuation of a fast-paced business season.
Our conversation happened in a very Courchevel way — not in a boardroom or at a formal event, but somewhere between skiing and evening plans. Lozben has been coming here for years and understands the local rhythm well.
“Courchevel is a rare combination,” he said. “You can be active, enjoy yourself, constantly meet people you know from different countries, and still be surrounded by nature. For me, it’s also about networking — it’s easy to run into partners, friends, and people you’ve been connected with for a long time.”
That observation feels accurate. Today, Courchevel is one of the few places in Europe where sport, nightlife, and international social life coexist so organically. It remains especially popular among Russian-speaking visitors and guests from the CIS, while at the same time attracting a growing number of entrepreneurs and investors from the Middle East, Europe, and the United States.
For Lozben’s international partners, Courchevel has long been a convenient meeting point. It’s easy to reach, the leisure format is clear and flexible, and there is no sense of forced social performance. You can ski in the morning, gather for a long lunch, and find yourself in the middle of a lively après-ski scene by evening.
At the same time, Courchevel does not lose what defines its appeal — a sense of quality. Even at the peak of the season, it allows for contrast: energetic social life followed by moments of calm. A quiet run on the slopes, time in the mountains, or an evening spent privately in a chalet.
Today, Courchevel is not a choice between “party or nature.” It is the balance of both. A place where leisure has become an extension of lifestyle rather than an escape from it.
And that is why people continue to return — not only for the snow, but for the people, the conversations, and the encounters that shape each season.
