Amazon's highly anticipated Prime Day event is gearing up to make its grand return exclusively on this summer, exclusively for Prime members. For the inaugural time in the UAE, Prime Day will span an impressive six days, commencing at 00:01am local time on July 16 and concluding on July 21. This event will feature an extensive array of deals, offering Prime members in the UAE substantial discounts across more than 30 categories, encompassing electronics, gaming, fashion, beauty, Amazon Fresh grocery, kitchen essentials, home goods, health products, sports equipment, and Amazon Devices. In the past year alone, Amazon customers worldwide have collectively saved nearly $24 billion through deals and coupons, with Prime members reaping the lion's share of these savings, including over $2.5 billion during Prime Day 2023. Recent research indicates that 79% of UAE shoppers actively seek sales, deals, and discounts when shopping online, making this year's extended Prime Day a perfect match for consumer demand.

Prime members on can expect to find a plethora of deals from both local and international brands such as Nivea, Samsung, Skechers, Guess, Joseph & Joseph, Cetaphil, Nespresso, Black+Decker, Microsoft, Lenovo, Lego, OnePlus, Anker, and Roborock, along with numerous small and medium-sized local businesses. Additionally, Prime members can access Prime Day deals from Amazon US, UK, and Germany through the Global Store, with complimentary international shipping and no minimum purchase requirement. Throughout the six-day event, new deals across various categories including fashion, electronics, toys, and home goods will continuously be introduced, complemented by extra instant discounts from select banks, enhancing savings for Prime members.

Stefano Martinelli, Vice President of Amazon UAE and Saudi Arabia, expressed, 'Prime Day is a celebration of exceptional value for our Prime members. This year marks the first time we are extending Prime Day to six days in the UAE, in response to customer demand. We are excited to offer incredible deals and look forward to celebrating with our members across the country. Prime Day is the best time to join Prime, as it combines savings, convenience, and entertainment in one membership, maximizing the value of Amazon. We hope everyone takes advantage of the numerous savings opportunities during the event, while also exploring the year-round benefits of Prime membership, available for just Dh16/month.'

For those not yet Prime members, it's not too late to join and start saving! Customers can sign up for Prime at to partake in this exclusive event, enjoying fast, free delivery and maximizing their Amazon experience. For a monthly fee of Dh16 or an annual fee of Dh140, Prime members gain access to Prime Day deals from July 16 to July 21, along with all the other benefits and savings that come with a Prime membership, including unlimited free and fast local and international delivery, access to Prime Video, Amazon Fresh grocery and everyday essentials, and Prime Gaming. Prime members in the UAE can enhance their Prime Day shopping experience by downloading the Amazon App to browse, shop, and ensure they don't miss any deals, or by shopping directly on the website at