The 1 Billion Followers Summit, the world's largest gathering of content creators, has appointed Emirati entrepreneur and content creator Anas Bukhash as an ambassador for its third edition. Themed 'Content for Good,' the Summit will be held in Dubai from 11th to 13th January, 2025. Anas Bukhash joins a roster of previously announced ambassadors, including Ahmed El Ghandour, Anas Marwah, and Asalah Maleh, who will promote the event through social media, raise awareness of its goals, and encourage participation in its initiatives.
Alia AlHammadi, CEO of the New Media Academy, stated, 'The 1 Billion Followers Summit is strengthening its dedication to positive change in the digital media landscape, both regionally and globally, by collaborating with influential media personalities as ambassadors. These individuals will use their platforms to amplify the Summit's mission and objectives while expanding its audience reach.' She added, 'The Summit provides a distinctive platform for our ambassadors to showcase their expertise and creativity to a global audience. Through engaging discussions and networking opportunities, they will connect with fellow content creators, investors, and industry experts, fostering collaboration and driving innovation in the digital media sector. This exchange of ideas and perspectives will not only benefit the ambassadors but also contribute to the advancement of the industry as a whole.'
Recognized as one of the top key opinion leaders in the Middle East, Emirati entrepreneur and content creator Anas Bukhash, who holds a degree in Mechanical Engineering from Northeastern University in the USA, launched his popular YouTube talk show, #ABtalks, in June 2018. The show, which is also available on Netflix, features in-depth interviews with prominent figures from various fields, including celebrities, business leaders, and influencers, with notable guests like Bill Gates. Bukhash has amassed a loyal following of over 7 million across social media platforms and more than 2.5 million subscribers on his YouTube channel, which has recorded 4.4 billion impressions, 227 million views, and over 50 million hours of watch time.
Leveraging their online presence, the ambassadors of the 1 Billion Followers Summit will produce creative content, including posts, photos, and videos related to the Summit, its vision, and future aspirations. These contributions aim to highlight the event's achievements and showcase the opportunities it offers to participants and businesses. With the goal of inspiring a billion-strong audience, the 1 Billion Followers Summit unites the world's leading content creators and social media pioneers to explore how new media, as a powerful creative industry, can drive national economies and support global sustainable development goals.
