Apple announced on Monday that its fall event will take place on September 9 in Cupertino, California, where it is anticipated to unveil its latest iPhone series.
Industry analysts predict a robust upgrade cycle for the new iPhone lineup, with AI capabilities expected to be a major draw for consumers. At its annual developer conference in June, Apple revealed its much-anticipated AI strategy, incorporating its new 'Apple Intelligence' technology into various apps, including Siri, and introducing OpenAI's ChatGPT to its devices.
These upcoming releases are pivotal for Apple as it aims to counteract a worldwide sales downturn, especially in China. Additionally, they will demonstrate how Apple is integrating AI into its next-generation devices.
