ASUS unveils three new Hero models featuring the AMD Ryzen AI 9 HX 370 Processor, highlighting its AI prowess. These models include the ProArt Studiobook P16 (H7606), Zenbook S 16 (UM5606), and ROG Zephyrus G16 (GA605), tailored for professionals, travelers, creators, entrepreneurs, gamers, and prosumers. The ProArt Studiobook P16 excels in multitasking and productivity, while the Zenbook S 16 OLED offers a portable, powerful device for business professionals. Gamers will appreciate the ROG Zephyrus G16's immersive gaming experience, powered by advanced AI capabilities.

These models are now available at major retailers, showcasing the unrivaled AI benefits of the Ryzen AI 9 HX 370. ASUS also introduces the AMD Ryzen AI 9 HX 370 processor, a groundbreaking innovation offering up to 50 TOPS of NPU processing power, setting a new standard in AI performance. This processor is part of the ASUS AI family, bridging everyday AI with advanced solutions. The Zenbook S 16, with its 50 TOPS NPU, enhances user experience, while devices like the ProArt P16 and PX13, Zephyrus G16, and TUF Gaming A14 deliver up to 321 TOPS of AI capabilities.

The Zenbook S 16 (UM5606) stands out with its sleek design and innovative use of Ceraluminum, offering durability and visual appeal. Available in nature-inspired colors, it caters to a wide range of users, from business professionals to tech enthusiasts. The ProArt P16, a 16-inch AI-powered laptop, is lightweight and durable, ideal for travelers and content creators. It features a powerful GeForce RTX 40 Series Laptop GPU and a 4K ASUS Lumina OLED touchscreen, ensuring accurate colors and robust performance.

The ProArt PX13, equipped with the GeForce RTX 40 Series Laptop GPU and up to 50 TOPS AMD Ryzen AI 9 HX 370 processor, handles demanding tasks with ease. ASUS's Gaming Unit introduces the Zephyrus G16 and TUF A14, both powered by high-performance AMD Ryzen AI 9 HX 370 processors and NVIDIA GeForce RTX GPUs, perfect for gamers. The Zephyrus G16 offers a 16-inch OLED display with a 240Hz refresh rate, while the TUF A14 features a 14-inch 2.5K IPS-level display, both with Dolby Atmos audio.

The new ASUS Hero models are available at major retailers and the ASUS eShop. Pricing ranges from Dh6,999 for the Zenbook S 16 to Dh13,499 for the ProArt Studiobook P16.