Beautyworld Middle East 2024 is poised to captivate Dubai with its most extensive lineup yet, uniting global beauty pioneers, trailblazing startups, and prominent figures from across the globe. As the premier beauty and wellness trade event in the Middle East, Beautyworld’s 28th edition guarantees excitement, education, and inspiration over three dynamic days at the Dubai World Trade Centre.
Here are five highlights you won't want to miss: The Signature Scent competition returns, inviting 15 international fragrance houses to create a scent that epitomizes Beautyworld Middle East 2024. Utilizing advanced Airparfum® technology, attendees can sample each fragrance without the usual sensory overload, allowing them to vote for their favorite. Beauty Beginnings, launched this year, is a discovery zone featuring emerging brands entering the Mena market. In collaboration with the International Luxury Brand Consultancy, this area will showcase hand-picked startups and SMEs, presenting cutting-edge products and new concepts.
The 'Next in Beauty' Conference, with 24 free sessions and over 50 speakers, is the educational cornerstone of Beautyworld 2024. Industry leaders will explore beauty’s top trends and market insights, covering topics such as sustainability, wellness innovations, and regional market growth. Influencers like Ralph Bou Nader of Arabian Oud and Tara Rose Kidd will provide fresh perspectives. Quintessence celebrates rare and luxurious scents, featuring creators like Soul of Makeen, Ramon Bejar, and Vertus. This exclusive area will host more than 50 high-end and niche perfume brands from around the world.
beautyLIVE stage, debuting this year, is dedicated to live hair and makeup demonstrations. The Arabian Colour Fiesta, in partnership with Goldwell, will spotlight regional talent in categories like Hair Colourist of the Year and New Talent of the Year. Expect vibrant looks, industry techniques, and exciting tutorials from top beauty professionals. With these highlights and more, Beautyworld Middle East 2024 is an unmissable event for beauty and wellness enthusiasts, entrepreneurs, and professionals. It’s a unique opportunity to discover trends, network, and be part of the region’s vibrant beauty scene!
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