BPG, an award-winning agency and part of WPP's Bates PanGulf, has secured a prominent client for its expanding portfolio. Following a fiercely competitive multi-agency pitch, BPG has been appointed as the sole agency responsible for CX and social media content for Honda Motor Company's Middle East and Africa (MEA) operations across 13 markets. BPG will also provide strategic support in digital assets, creative development, and media as Honda transitions to a new product lineup aimed at achieving its NetZero by 2050 goals.
Avi Bhojani, group CEO of BPG, expressed enthusiasm, stating, "Team BPG is thrilled to partner with Honda Middle East and Africa during this dynamic period of growth and transformation. Similar to Honda, we are leveraging our historical foundation to initiate a new transformative phase. Following our successes in 2022 and 2023, BPG continues its upward trend with new and expanded integrated mandates in social media, customer experience (CX), PR, Creative, and media for clients across various sectors. We are integrating a holistic mindset that fuses culture, creativity, data, and technology to deliver enhanced value to our clients."
Anup Ravindranath, senior general manager at Honda Motor Company (MEA), commented, "BPG's strategically efficient and creatively potent pitch confirmed their suitability as our agency partner during this crucial phase of our brand transformation. We plan to utilize their extensive automotive expertise to strengthen our brand presence throughout the region. We anticipate enhancing our customer relationships through relevant, impactful, and imaginative omni-channel communication campaigns."
BPG is aiding Honda Motor Co. (Middle East and Africa) in enhancing its digital footprint with new social platforms @hondamena on Facebook, Instagram, YouTube, and LinkedIn, showcasing Honda's diverse offerings including automobiles, motorcycles, power products, and marine lines. Additionally, they will feature Honda's motorsports events globally, highlighting its dedication to high-performance and innovation. As a Sitecore Associate Partner, BPG will utilize its expertise to manage and improve digital assets and effectively maintain Honda's digital platforms, driving consumer engagement at scale and managing insights, analytics, data, customer insights, and digital strategy to create personalized customer interactions across various digital channels.
Honda's global brand slogan, 'The Power of Dreams – How we move you', underscores the company's commitment to developing mobility solutions that empower individuals. Honda aims to achieve carbon neutrality across all its products and corporate activities by 2050, targeting 100% electric and fuel cell vehicle sales globally by 2040. Honda stands as a key player in the future of mobility, dedicated to both progress and sustainability.
Darius LaBelle, president of BPG UAE, stated, "Given BPG's integrated expertise and proven track record in the automotive sector, we are confident in delivering impactful brand experiences for Honda Middle East and Africa during this critical phase of its brand transformation. Moreover, BPG's CX-first solutions are perfectly aligned with Honda's strategic vision for deeper customer engagement. We look forward to supporting Honda's ambitious goals for sustainable mobility solutions and reinforcing its market leadership."
