As Paris Fashion Week concludes, the global fashion community now turns its attention to Moscow, where the esteemed BRICS+ Fashion Summit will dominate from October 3 to 5. This significant event aims to bring together industry pioneers from the Middle East and over 100 nations, highlighting the importance of emerging fashion markets. Representatives from the UAE, Egypt, Jordan, Lebanon, Kuwait, and other regions will convene to discuss the latest industry developments, with a keen emphasis on sustainability, innovation, and the expansion of exports to new international territories.
The summit’s primary objective is to advocate for the strength of diversity, positioning it as a global trend that not only honors fashion but also supports local artisans in maintaining cultural legacies. As emerging markets continue to evolve, the Middle East is progressively becoming a focal point for creative ingenuity and innovation, providing local brands with the chance to excel on the global stage. The BRICS+ Fashion Summit will act as a critical platform for these markets, promoting collaboration and growth within the global fashion industry.
"Large-scale summits and conferences like the BRICS+ fashion summit are indispensable for linking top industry professionals from both established and emerging markets," remarked Susan Sabet, founding board member and secretary general of The Egyptian Fashion and Design Council. Shirene Rifai, founder of Jordan Fashion Week, shared this view, stating, "The Summit is pivotal in shaping the future of fashion across various regions."
A standout feature of the summit will be the International Exhibition ‘Heritage,’ showcasing designers from over 30 countries. This exhibition will guide attendees through a mesmerizing exploration of cultural identity, where traditional crafts are reimagined with contemporary flair. Notable designers include Aadima from Qatar and Eman Al Ahmad from Jordan, whose collections epitomize the grace of Arabic influences. Additionally, Egypt’s PAZ-Cairo will display its celebrated caftans, jalabiya dresses, and prêt-à-porter collections, underscoring the elegance of Middle Eastern design.
Simultaneously, Moscow Fashion Week will once again spotlight the finest from emerging fashion markets. Designers from the UAE, Russia, China, Indonesia, South Africa, and other countries will present their latest collections, many of which are the outcome of agreements forged at the BRICS+ Fashion Summit. The UAE’s ANGELO ESTERA is among the eagerly awaited participants, known for its stunning evening fashion collections imbued with Arabian charm.
Building on the achievements of the previous year, the BRICS+ fashion summit is poised to cement Moscow’s status as a vital platform for emerging fashion markets. As the fashion world anticipates the future, the Middle East’s involvement in this summit heralds an exhilarating new era, where diversity, innovation, and tradition converge to create a global impact.
For further details on the BRICS+ fashion summit, please visit fashionsummit.org.
