Bridgestone, a global leader in tyres and sustainable mobility solutions, has joined forces with Al Jawaden Group, a key player in Iraq’s automotive industry, to revolutionize mobility solutions in the Middle East. This strategic partnership will leverage Al Jawaden Group’s significant market presence in Iraq alongside Bridgestone’s advanced tyre technology and mobility services to maximize mutual benefits. Both companies remain steadfast in their commitment to reshaping the automotive sector through innovative and sustainable offerings that enhance efficiency and reliability. This collaboration is in line with Bridgestone’s E8 Commitment, which focuses on driving sustainable and data-driven mobility solutions forward.

Jacques Fourie, President of Bridgestone Middle East and Africa, expressed, “Our latest partnership with Al Jawaden Group marks a significant step towards achieving our goal of advancing mobility solutions in Iraq. By merging our expertise and extensive knowledge, both companies are now better equipped to provide superior services that not only meet the demands of our clients but also foster innovation and growth. We at Bridgestone are enthusiastic about the potential this partnership holds for our strategic expansion plans and the future of mobility.”

Ahmed Al Khmasi, Managing Director of Al Jawaden Group, further added, “Collaborating with Bridgestone presents a promising avenue to elevate the automotive landscape in Iraq. Together, we aim to deliver cutting-edge tools and technologies that exceed customer expectations while enhancing safety and efficiency for our customers.”

This latest collaboration solidifies Bridgestone’s status as a market leader in the Middle East and underscores the company’s unwavering dedication to providing a wide array of advanced mobility solutions. These efforts position Bridgestone to make a positive impact on the automotive sector and ensure continued growth in the region.