Founded by Sheikha Fatima bint Mubarak, the Mother of the Nation, Emirati Women's Day honors the pivotal role women hold in the nation's progress. Observed on August 28 in the UAE, this annual event selects a theme each year that underscores particular facets of women's empowerment and their societal contributions. In 2024, the focus remains on the expanding impact of Emirati women in leadership, education, business, science, and the arts, underscoring the UAE's dedication to women's empowerment.

Dubai Airports commemorated Emirati Women's Day with a heartfelt gesture, presenting travelers with a special gift. Visitors at Dubai International Airport were delighted to receive exquisitely designed luggage tags—a considerate token representing the pride and accomplishments of Emirati women. The initiative by Dubai Airports sought to broadcast this pride globally, enabling international travelers to take a part of the UAE's festivities with them.

This touching method of raising awareness for Emirati Women's Day used each tag as a memento of the substantial contributions made by women across diverse sectors, ranging from leadership and business to science and the arts. This straightforward yet impactful act warmed the hearts of many travelers and uplifted the atmosphere at the airport gates.