Situated along Dubai’s recently unveiled J1 Beach, Chouchou is poised to redefine luxury with its private, members-only beach club that channels the effortless sophistication of the French Riviera within the city’s confines. Chouchou’s two-story beachfront establishment promises its members a serene escape from the urban hustle, featuring a restaurant, multiple bars, a hairdresser, and priority access to J1 Beach’s facilities.
“Chouchou was conceived with the intention of being more than just a restaurant or beach club; it’s a private members’ beach house,” explains Tessay Horovitz, the Head of Concept and Visual Design at Chouchou. Drawing inspiration from the enduring charm of the French Riviera and the dynamic spirit of Dubai, the club was meticulously designed to cultivate a sense of community and exclusivity.
“It is envisioned as a haven for those who shape and live in Dubai—a space where members feel genuinely acknowledged and valued through personalized service,” Horovitz elaborates, emphasizing their goal to create a cozy, home-away-from-home atmosphere at Chouchou. As Dubai’s sole private beachfront members' club, Chouchou blends luxury with the spontaneity of relaxed leisure. Members can drop by for a morning swim or an evening by the pool without the need for reservations, savoring all-day access to Chouchou’s elegantly appointed premises.
According to Horovitz, every experience has been carefully curated, ranging from gourmet dining by Chef Valentin Bernigaud of Le Ritz Paris to intimate gatherings with fellow members. “Our members depart with sun-kissed memories, a feeling of ease, and a sparkle from the night before,” Horovitz remarks, hinting at Chouchou’s exclusive events, such as Thursday soirées at Les Salons, morning wellness sessions on the beach, and tasting nights with artisan producers.
The club also hosts French cinema evenings and DJ performances, connecting members with local influencers and cultural aficionados. Beginning in December, Chouchou will present a series of exclusive events, crafting an ever-changing social calendar. Members can relish in Chouchou’s Gourmet Dinner Series, featuring French-inspired regional dishes paired with exceptional wines. Sunset Soirées, held during golden hour, offer live music and cocktails, creating an ideal setting to unwind and connect against the J1 Beach backdrop. Art & Wine Nights provide an interactive, creative experience, inviting members to explore their artistic talents alongside local artists.
For wellness enthusiasts, Chouchou’s sunrise yoga and pilates sessions are followed by nourishing beachside breakfasts, setting a vibrant tone for the day. The club also offers tastings and masterclasses led by a sommelier, and hands-on culinary workshops with Chef Bernigaud, offering an in-depth exploration of the art of French cuisine. Beyond its doors, Chouchou extends exclusive privileges through high-end partnerships across Dubai. From priority reservations at premier restaurants to private styling sessions at luxury boutiques, these partnerships further enrich the Chouchou lifestyle.
Members can also enjoy exclusive discounts at top-tier wellness centers, dining spots, and premium service providers around the city, ensuring that the essence of Chouchou permeates every aspect of their lifestyle in Dubai. Prospective members can visit Chouchou’s website (http://www.chouchoudxb.com) to apply, where they’ll have the opportunity to meet the membership team personally, ensuring a cohesive, like-minded community. Located at J1 Beach, Jumeirah 1, it's open daily from 9 am to 2 am.
Source link: https://www.khaleejtimes.com
