The Connect. China 2024 event, held on August 29, assembled the most opulent travel providers from the MENA region and key Chinese luxury travel purchasers. Xing Zhang, the creator of Connect. China, expressed: “We are exhilarated by the triumph of Connect. China 2024. This event has demonstrated the escalating allure of the MENA region as a top choice for Chinese affluent tourists. The significant alliances and collaborations forged here mark the inception of a fruitful and enduring partnership between both regions. Connect. China has indeed established a new standard for luxury travel gatherings.”

Connect. China 2024 functioned as a hub where 35 meticulously selected Chinese luxury travel buyers participated in elite business dialogues with the finest luxury service providers from the MENA region. These sessions emphasized the unparalleled value of the region’s luxury amenities and delved into the vast opportunities within the Chinese luxury travel sector.

After a day filled with productive networking and business growth, participants convened for a dinner at Raffles The Palm. This event not only celebrated the successful partnerships initiated during the day but also exhibited the cultural and artistic depth of the MENA region.

The event highlighted the evolving preferences of Chinese luxury travelers towards upscale, bespoke experiences, signaling a shift away from conventional group travel. Connect. China 2024 has set the stage for future partnerships, ensuring that the MENA region continues to lead as a premier luxury travel destination for Chinese tourists.