Crescent Enterprises, a prominent multinational corporation based in the UAE, has revealed the extension of its alliance with Majarra, the foremost digital content supplier in the MENA area. This partnership is designed to assist both professionals and learners by granting them entry to Majarra's subscription, which encompasses over 60,000 specialized articles in Arabic. The content spans a wide array of topics, such as technology, AI, cybersecurity, business management, science, mental health, and finance, playing a crucial role in reshaping the content landscape across the Middle East and North Africa. Through the Renaissance Partners program, this collaboration facilitates access to premium digital resources, narrowing the knowledge gap and fostering a culture of continuous learning and innovation across the region. Since its initiation, this partnership has benefitted more than 7,000 individuals with free access to Majarra's five global websites in Arabic, equipping them with vital knowledge and skills highly sought after in the current job market.
Ola Al Haj Hussin, the Corporate Citizenship Manager at Crescent Enterprises, stated: “Our dedication to this cause reflects our commitment to promoting educational excellence and professional growth. We are actively involved in empowering the youth of the MENA region, providing them with the necessary tools to succeed in a rapidly changing and competitive environment.” We are delighted to extend our collaboration with Majarra, which acts as a gateway to knowledge and innovation. By igniting a passion for learning and advocating for lifelong education, we inspire a new generation of thinkers, innovators, and leaders who will shape the future of the region. As these young professionals gain confidence and expertise, they become catalysts for change, driving economic, technological, and social advancement in their communities. This ripple effect contributes to the region's development and prosperity, aligning with Crescent Enterprises' mission of creating sustainable social impact through its diversified, purpose-driven businesses across various sectors and industries,” Ola added.
Dia Haykal, Director of Brand and Partnerships at Majarra, commented: “Our ongoing partnership with Crescent Enterprises is a testament to our commitment to enriching lives by providing access to the best Arabic content online. The Renaissance Partners program continues to unlock the potential of numerous young professionals and entrepreneurs by offering unparalleled access to a vast array of high-quality, useful Arabic content via the Majarra App. Thanks to Crescent Enterprises’ unwavering support, we are broadening the knowledge horizons for an increasing number of individuals across the MENA region, empowering them to reach their full potential and make substantial contributions to their communities.” The Majarra subscription provides access to five global websites in Arabic, including Harvard Business Review, MIT Technology Review, Stanford Social Innovation Review, Popular Science, and Psychologies.
Deeb Al-Hussein, a beneficiary from Syria, expressed his appreciation: “I am deeply grateful for the opportunity to benefit from the Renaissance Partners Programme. The access to such a wide range of information and resources has been invaluable.” The application process for the 2024 program is now open. Prospective participants are encouraged to apply through a streamlined online form, showcasing Crescent Enterprises’ efforts to utilize technology for improved accessibility and user engagement. This partnership underscores Crescent Enterprises’ commitment to supporting technological advancements, economic growth, and social progress within communities. In 2021, the company joined the World Economic Forum’s EDISON Alliance, which aims to enhance the lives of 1 billion people by 2025 through improved access to healthcare, finance, and education. Through the EDISON Alliance 1 Billion Lives Challenge, Crescent Enterprises aims to impact 100,000 young people in the Middle East, North Africa, and South Asia by 2025, providing them with essential digital resources and skills.