Deepika Agarwal, an Indian entrepreneur based in Dubai, reflects on her nine-year journey in the UAE and how it has shaped her relationship with money. At 39, she describes her financial life as 'balanced.'
When asked to define money in one word, she chooses 'Leverage.' In a letter to money, she expresses gratitude for the opportunities it has provided, acknowledging both its positive and negative influences. She emphasizes that money is a tool, and how she uses it shapes her life.
Deepika characterizes her relationship with money as balanced, valuing it without letting it control her. She believes money is most powerful when used for positive change and empowerment.
Her entrepreneurial journey, marked by both scarcity and success, has taught her the true value of money—as a tool for growth, empowerment, and impact. Lessons from her mother about frugality and saving have contributed to her financial mindset.
Deepika regularly discusses money matters with her husband, viewing these conversations as essential rather than taboo. Her father, a self-made businessman, has been her most influential teacher in financial management, imparting lessons on hard work, strategic planning, and prudent decision-making.
A significant financial setback in 2015, which led her to relocate to Dubai, taught her resilience and the importance of financial planning. Living in the UAE, with its diverse culture and ambitious environment, has reinforced the need for strategic planning and caution in managing wealth.
If she could advise her younger self or her child, she would emphasize investing in oneself and one's skills early on. She values spending on experiences that enrich life and investments that foster personal and professional growth.
Her greatest financial decision was investing in her own business, a choice that has yielded significant returns both financially and personally.
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