DRNK, a brand committed to sustainability and reducing single-use plastic, made history by becoming the first Asian couple to secure double their requested funding on Shark Tank Dubai Season 2. DRNK has revolutionized the water bottle, making it stylish, compact, and eco-friendly, addressing consumers' needs for convenience, style, and portability.
Mishal and Yasir Chaudhry entered Shark Tank Dubai seeking AED 500,000 for a 25% stake in their company. They ultimately accepted an offer from advertising magnate Elie Khouri, who provided AED 500,000 along with an additional AED 500,000 in marketing support, in exchange for a 40% share. Elie Khouri secured a larger stake in DRNK at a higher valuation than Mishal and Yasir initially proposed.
"It was a tough decision, especially since we admire both Toufiq and Amira. Toufiq has innovated a new retail segment in the UAE, and Amira empowers people to invest in property through fractional ownership. We knew we could learn much from them, but our mission is to change how water is consumed globally. For that, we needed someone like Elie, who could help us market our products worldwide through his extensive network," said Yasir, co-founder of DRNK.
"Our goal with DRNK is to combat single-use plastic consumption by making carrying a water bottle effortless, ensuring easy hydration without sacrificing convenience. With a focus on innovative design and environmental responsibility, we are proud to have created the slimmest steel water bottle in the world," said Mishal, co-founder of DRNK.
DRNK bottles redefine everyday hydration with a focus on functionality and aesthetics. The bottle is designed to fit seamlessly into various bags, including laptop bags, handbags, and even diaper bags. Key features include a convenient carrying strap, a leak-proof lid, and an insulated neoprene sleeve that protects against scratches and bumps. With a sleek, clear finish and a durable stainless steel option, DRNK’s water bottles blend style and purpose to promote conscious consumption.
Beyond its thoughtful design, DRNK has partnered with Ecologi, a leading environmental organization working to combat climate change and promote sustainability. Together, they plant one tree for every bottle sold, reinforcing the brand’s commitment to environmental preservation.
In addition to supporting Ecologi’s reforestation efforts, DRNK is dedicated to responsible production practices, using recycled materials for packaging and minimizing their environmental footprint. DRNK also actively participates in environmental initiatives such as beach cleanups and environmental education.
DRNK offers customized branding solutions for corporate orders, utilizing various customization methods, including laser etching, sublimation, digital printing, and screen printing.
To learn more and get your bottle: https://www.drnk.ae
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