du, the leading telecom and digital services provider, and Orange, a global leader in telecommunications, have announced at GITEX Global Dubai 2024 the signing of a strategic partnership agreement. This partnership aims to enhance their collaboration, drive innovation in the telecom sector, and support the realization of the UAE’s digital vision.
The partnership falls under the Orange Alliance program, an initiative by Orange to foster collaboration with telecommunications companies beyond its direct footprint. Through this program, du will gain access to Orange's extensive services and expertise, covering various areas such as products, platforms, tools, and best practices in management and governance.
Both companies aim to tackle sector challenges and capitalize on growth opportunities, focusing on innovation, customer experience improvement, and digital transformation. Additionally, the collaboration seeks to expand mutual business opportunities and enhance the operational and energy efficiency of telecom networks and IT infrastructures. Training and skill development for the digital transformation journey are also prioritized.
Bruno Zerbib, CTIO of the Orange Group, expressed: “We are thrilled to partner with du through the new strategic Orange Alliance, leveraging our expertise, platforms, and solutions to support its growth. This partnership addresses a range of challenges, from technological advancements to ecological transitions, and builds essential human expertise. We are also showcasing our open innovation strategy and our commitment to energizing the telco/techco ecosystem.”
Fahad Al Hassawi, CEO at du, commented: “Our partnership with Orange marks a significant step in our shared journey of innovation and excellence through a forward-thinking approach to digital transformation. Together, we aim to improve operational efficiencies, expand our service offerings, and reinforce our dedication to operational and cost optimization. We are united in our mission to navigate the complexities of the telecommunications industry, driven by the shared vision of delivering exceptional solutions to our customers.”
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