At this edition of Gitex, du is showcasing its expanded service offerings—du Business, du Tech, and du Infra.
du, a subsidiary of Emirates Integrated Telecommunications Company, is laying a robust foundation for future growth and innovation by effectively utilizing its investments in critical technology areas such as 5G, fiber deployment, and IT/network infrastructure, according to its CEO, Fahad Al Hassawi.
Al Hassawi stated that du’s comprehensive strategy reflects a clear ambition for substantial growth in the coming years. He emphasized that the focus on innovation, customer-centricity, and sustainable growth underscores du’s commitment to leading in the digital market and achieving significant growth throughout 2024.
With strong financial results in the first half of 2024, strategic investments, and plans, stakeholders can expect continued upward momentum for the remainder of the year. The emphasis remains on driving innovation, delivering exceptional customer experiences, and achieving sustainable growth through technological advancements and strategic initiatives.
Du has successfully leveraged its investments in key technology sectors, evidenced by a 7.6% increase in revenue and a 46.3% surge in net profit in the second quarter of 2024. This edition of Gitex highlights du’s enhanced service portfolios: du Business, du Tech, and du Infra, designed to assist government agencies and businesses in their digital transformation journey.
Central to du’s presence at Gitex Global 2024 is the formation of strategic collaborations across various sectors, including government, technology, healthcare, education, and environmental organizations. These partnerships are crucial for fostering innovation and digital transformation, driving progress towards a smart, sustainable, and connected future.
Du has introduced two new sub-brands alongside its established du Business: du Tech and du Infra. Du Tech focuses on digital transformation across the UAE through advanced technologies, while du Infra ensures a smooth and secure data transfer, optimizing network operations for diverse entities.
Current ICT trends include the integration of AI for operational efficiency, sustainable solutions, 5G network deployment facilitating IoT, and heightened cybersecurity measures. Du’s innovative solutions at Gitex Global include autonomous racing cars, digital avatars, and cutting-edge ICT solutions, aligning with its commitment to providing comprehensive, scalable solutions.
Du has successfully completed its 5G network rollout, covering 99% of the UAE’s population. The network includes major airports, hotels, malls, residential communities, tourist attractions, government buildings, metros, and labor camps nationwide. Du is leveraging AI and machine learning for network optimization, predictive maintenance, and personalized customer services.
Du is also advancing towards the deployment of the 5.5G (5G Advance) Network, enhancing network capabilities and performance. The strategic transition towards cloud-native core networks improves scalability and flexibility, while edge computing deployment reduces latency, ensuring real-time processing capabilities.
Du’s partnership with Oracle introduces the first-of-its-kind Hyperscale Sovereign Cloud and Sovereign AI Services for UAE government entities, offering secure, efficient, and agile cloud services and AI capabilities. This partnership supports rapid deployment of AI-powered applications, aligning with the UAE’s strategy for artificial intelligence and digital transformation.
Looking ahead, du aims to continue its momentum, leveraging financial stability and strategic investments to drive further expansion and innovation. By enhancing its 5G network, investing in digital services, and prioritizing customer experience, du positions itself as a customer-centric, dynamic player in the telecommunications landscape.
