du, the foremost telecom and digital services provider, has unveiled a groundbreaking project designed to revolutionize the retail landscape for Union Coop by integrating innovative energy management and smart cart retail solutions. This transformative initiative was officially launched and demonstrated at GITEX 2024, where du is showcasing its capabilities under the theme “Global collaboration to forge the future AI economy.” The project is composed of two core elements: a comprehensive energy management system and the deployment of smart carts within Union Coop’s retail spaces.

The energy management solution is geared towards significantly reducing energy consumption across multiple retail sites, beginning with a pilot site before scaling up. This involves the implementation of IoT sensors, automated control systems, and advanced data analytics to meticulously monitor and manage energy usage. Concurrently, the smart cart initiative is aimed at enhancing customer engagement within the stores. These smart carts will offer features such as on-cart navigation, personalized product recommendations, and seamless checkout options, thereby optimizing the shopping experience and boosting operational efficiency.

Fahad Al Hassawi, CEO at du, stated: “Our partnership with Union Coop is a strategic move to integrate cutting-edge technological solutions that address evolving retail requirements. We will harness integrated technologies to assist Union Coop in setting new standards for retail efficiency and elevating customer satisfaction through a more seamless, engaging, and personalized shopping experience.” The pilot implementations of the energy management system have already demonstrated a substantial decrease in energy usage, with plans to extend this to over ten locations. Likewise, the smart cart system, piloted in select retail sites, has garnered overwhelmingly positive feedback for enhancing the shopping experience.

Mohamed Al Hashemi, CEO of Union Coop, commented: “du is a leader in delivering innovative IoT and Industry 4.0 technology solutions across diverse sectors. As these innovative technologies gain traction, Union Coop is at the vanguard of retail innovation, ready to achieve significant sustainability goals and reshape consumer interactions in the retail sector.” With a commitment to creating efficient, sustainable, and user-friendly environments, du excels in providing end-to-end solutions that push the limits of digital transformation.