The Dubai Jewellery Group (DJG) revealed on Tuesday that the 30th edition of the Dubai Shopping Festival will feature gold prizes worth a staggering Dh1.5 million. From December 6, 2024, to January 12, 2025, customers who spend Dh1,500 or more on jewellery at participating stores will have the chance to win a share of the Dh1.5 million in gold.

Each week, 1kg of gold will be distributed through raffle draws, with 20 lucky winners receiving 1/4kg each. The weekly draws are scheduled for December 13, 20, 27, and January 3 and 12, 2025. Additionally, shoppers can enjoy discounts of up to 50% on selected diamond and pearl jewellery, reduced making charges ranging from 1-5% on certain gold collections, zero deductions on old gold exchanges, and special gifts with select purchases.

Over 85 prominent jewellery brands and 275 retail outlets will participate in the promotion, offering unmissable deals across their stores. Laila Suhail, Board Member and Chairperson of the Marketing Committee at Dubai Jewellery Group, stated: "As we mark this significant edition of the Dubai Shopping Festival, it underscores our steadfast vision to establish Dubai as the global hub for gold and jewellery. DJG has been instrumental in transforming the retail landscape, promoting innovation, and delivering exceptional customer experiences. This promotion is a further demonstration of our dedication to serving our community and providing immense value to our partners."

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