On Wednesday, the Dubai Land Department announced fines against 256 property brokers for failing to adhere to advertising regulations and terms during the first half of 2024. The regulatory body also issued over 1,200 legal warnings for non-compliance with the laws. Throughout this period, DLD inspectors carried out 450 on-site inspections and scrutinized 1,530 related advertisements.
"These actions are integral to the ongoing surveillance by the Real Estate Control Department aimed at boosting market transparency, integrity, and safeguarding investors' and consumers' rights," explained Ali Abdullah Al Ali, the director of the Real Estate Control Department at the Real Estate Regulatory Agency (Rera) within the Dubai Land Department. The regulator focuses on ensuring brokers comply with advertising conditions, particularly the inclusion of a QR code that meets specified standards, is scannable, and accurately reflects the authorized ad data.
"We are consistently refining our monitoring and inspection protocols to ensure all stakeholders comply with the real estate sector's regulations in the emirate. We strongly advise all real estate brokers and firms to strictly follow the guidelines and directives from DLD to sustain and advance the market. We also urge the public to avoid engaging with any property advertisements not sanctioned by DLD," Al Ali emphasized. The regulator plans to soon integrate artificial intelligence technologies for enhanced advertisement monitoring, which will significantly improve the control process and minimize violations.
