Dubai Festivals and Retail Establishment (DFRE) has unveiled a spectacular lineup of live entertainment to mark the commencement of the 30th edition of the renowned Dubai Shopping Festival (DSF). The opening weekend of DSF promises an electrifying start to 38 action-packed days, featuring the highly anticipated return of the immensely popular 321 Festival at two new and exciting venues.

From December 6-8, the Coca-Cola Arena will host an expanded and more diverse calendar of star-studded concerts and A-list performances, bringing Dubai together in a celebration like never before. For the first time, the 321 Festival will extend its festivities to City Walk, offering free outdoor entertainment.

The Coca-Cola Arena will showcase three unforgettable evenings of performances by Arab, South East Asian, and Western superstars, ensuring a dynamic mix of excitement, entertainment, and memorable moments. The concert series kicks off on December 6 with two legendary Arabic musicians, Georges Wassouf and Kadim Al Sahir, who will captivate audiences with their powerful voices and timeless hits.

Tickets are now on sale for this unmissable event. Additional performers for the remaining weekend will be announced soon. City Walk will also participate in the 321 celebrations with free outdoor entertainment and activities, making it the perfect spot for families during DSF's opening weekend. Visitors can also enjoy special offers at select City Walk dining venues before and during the concerts.

The 321 Festival is just one of many experiences specially curated for the 30th edition of DSF. From December 6 to January 12, 2025, the festival will offer 38 days of continuous excitement, with spectacular celebrations, A-list concerts, and awe-inspiring events set against the backdrop of Dubai's iconic destinations and beaches.

The full DSF calendar will be revealed soon.