Dubai reinforced its status as a global business and innovation hub during the 'Building Bridges: Italy & UAE for Business Growth' event, held at the Dubai Hub for Made in Italy by Italiacamp on November 25, 2024. This event signified the Italian Business Council's strategic move to the hub, emphasizing its commitment to showcasing Italian excellence and innovation in the UAE.

Key speakers at the event included Lorenzo Fanara, the Italian ambassador to the UAE, and Fatma AlMadani, senior manager of the Business Relations Department at Dubai Chambers. Ambassador Fanara highlighted the robust economic ties between Italy and the UAE, while AlMadani underscored the vital role of business councils in promoting collaboration and cross-border opportunities.

The event also featured Edoardo Napoli, Consul General of Italy in Dubai, and Francesca dell'Apa, Deputy Consul General of Italy in Dubai, reflecting the strong institutional support for enhancing Italy-UAE relations. An official delegation of Italian Members of Parliament, Valerio Soldani, director of the Italian Trade Agency in Dubai, along with prominent business leaders and professionals from both the Italian and UAE business communities, attended the event, demonstrating high-level engagement and a shared dedication to strengthening bilateral ties.

A dynamic panel discussion, moderated by Luca Olivari, head of Open Consulting at Luiss Business School, brought together influential voices from the Italian business ecosystem in the UAE. Panelists included Leo Cisotta, general manager of Italiacamp EMEA; Davide Camaiora, chairman of the Italian Business Council; and Michele Moro, managing director of Technogym Emirates.

Fatma AlMadani reiterated the critical role of business councils in fostering collaboration and facilitating cross-border opportunities. Leo Cisotta emphasized that the hub acts as a catalyst for collaboration and growth, connecting Italian expertise with UAE market opportunities and fostering transformative partnerships.

Davide Camaiora provided insights into the Italian Business Council's evolving initiatives to support Italian enterprises, while Michele Moro discussed Technogym's successful expansion in the UAE market. The panel delved into crucial topics such as leveraging the Dubai Hub for Made in Italy to boost Italian businesses in strategic sectors and adapting strategies to meet local demands.

The event not only celebrated current achievements but also laid the groundwork for deeper connections between Italy and the UAE, highlighting the significant potential of international partnerships in a rapidly changing global economy.

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