If you've been using grocery delivery apps, you might have noticed new 'goat'-themed choices on the menu. For the Islamic festival Eid Al Adha this year, residents can pre-order their sacrificial animals through Careem and Noon, and have the meat delivered directly to their homes. Prices range from Dh400 to Dh2,150, offering a variety of sheep and goats in different sizes. Eid Al Adha commemorates the willingness of Prophet Ibrahim to sacrifice his son as per Allah's command, known as Udhiya or Qurbani. The meat from the sacrificed animal is usually shared among family, friends, and the needy. This marks the first time this service has been available on grocery delivery apps in the country. Noon Minutes has recorded nearly one million interactions on its dedicated Eid Al Adha section. “The response has been extremely positive, and we are delighted with the high demand for our service,” said Hussein Heiba, commercial lead at Noon, to Khaleej Times. “Customers can place orders up to two days before Eid Al Adha.” Chase Lario, VP of Groceries at Careem, noted that the service aims to simplify an important Islamic tradition. Careem has partnered with Dhabayeh Al Emarat to ensure a steady supply of high-quality livestock while maintaining the sacred tradition of Udhiya. Noon has collaborated with local municipality-approved slaughterhouses to ensure compliance with all regulations and uphold the highest standards of hygiene and halal practices. Both Careem and Noon apps allow buyers to select the type of cut and the number of pieces, and choose the day of sacrifice during the three days of Eid, with same-day meat delivery. Lario reported a significant increase in orders shortly after the launch. “All sacrificial animals on Careem meet the requirements for Udhiya, being adults aged over 6 months,” he explained. “We offer a variety of locally sourced goats and sheep, including Naimi and Najdi sheep.” This year, Eid Al Adha is on June 16, with a paid holiday from June 15 to June 18 for residents.
Text: Lara Palmer
11.06.2024
Careem and Noon Offer Convenient Options for Udhiya with Meat Delivery Services