In its effort to promote a greater understanding and appreciation of Emirati culture and identity, the UAE's Ministry of Community Development has introduced a range of initiatives known as the ‘community challenge,’ which has garnered significant participation.
One of this week's challenges is urging Emirati men and boys to remember their ‘ghutrah’ when leaving home. This initiative has quickly spread among Emirati communities, with many children and adults sharing videos and photos of themselves wearing the traditional headscarf. The ghutrah holds profound cultural importance and is one of the most ancient garments worn by Emirati males. Historically, going out without it was considered disrespectful, as it is usually removed only during ablution before prayers.
The campaign emphasizes the significance of traditional clothing in representing national identity, particularly the kandura and ghutrah. The ministry encouraged the public to share images on social media using the hashtag #CommunityChallenge, thereby showcasing the beauty of Emirati heritage. The initiative has attracted considerable participation across different age groups. Khalid Mohammed Al Suwaidi from Ajman commented: “The Community Challenge is a commendable effort by the ministry to preserve our Emirati identity and culture. It effectively connects younger generations to our heritage, especially in a multicultural setting like the UAE.”
Among the participants is young Hamid Abdullah Al Shehhi from Ras Al Khaimah. His mother, Waood Saleh, lauded the initiative, saying: “The ministry consistently impresses us with its innovative ideas that strengthen community bonds. This challenge motivates our youth to embrace our traditions, reflecting our steadfast commitment to our cultural roots.”
Abdulrahman Wadi, a content creator, noted: “There was a substantial response from parents, children, and even the youth, as we observed.” He added, “This campaign is not just a local message but also a global one. It is global because we, the children of Zayed, preserve these simple things that maintain our identity and national heritage.” What impressed Abdulrahman was the Ministry of Community Development's active involvement, including reposting photos on Instagram stories. “I also received a message from them.”
In the message Abdulrahman received, the Ministry of Community Development wrote: “Thank you... You make us proud and are an example of holding onto your Emirati identity.” Salah Al-Rifai from Sharjah stated, “The community challenge is a very valuable and important initiative because we are a people who encourage the affirmation of national identity and its promotion in all local and international forums.” He emphasized, “Highlighting national identity is a social responsibility.”
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