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Entrust Capital, a prominent asset management firm headquartered in the Dubai International Financial Center (DIFC), has been appointed as an advisor to Emirates International Investment Company LLC (EIIC) for a $100 million cornerstone investment in the Lulu IPO. This marks EIIC’s second investment in the defensive GCC retail sector within a year, solidifying Entrust Capital’s market presence.
Ali El Adou, the firm’s head of asset management, emphasized that being chosen as an EIIC advisor for the Lulu IPO underscores Entrust Capital’s commitment to offering unparalleled investment opportunities to its clients. “At Entrust, our investment philosophy revolves around generating consistent, risk-adjusted returns through profound market insights and a disciplined investment strategy,” he said.
This success is attributed to two key competitive advantages: the team’s expertise in identifying and capitalizing on strategic opportunities in today’s dynamic markets, and its multi-asset platform that delivers an exceptional wealth management experience. Entrust Capital currently manages assets totaling $7 billion.
Amro Diab, Head of Business Development, added, “We are dedicated to creating cutting-edge investment solutions based on our extensive expertise, offering our clients dependable, reliable guidance. This approach ensures clients have access to a broad spectrum of investment opportunities tailored to their specific financial objectives.”
Entrust Capital’s multi-asset platform provides clients with a diverse range of assets, covering both public and private markets as well as alternative investments. This platform also supports a fully customized approach, ensuring that the investment opportunities and exposures align perfectly with each client’s unique financial goals.
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