There exist two categories of flights: those that are relaxing and those that are annoying. A video from Etihad Airways, the Abu Dhabi-based airline, showcases their exceptional service. The video, posted on their X (formerly Twitter) account, features Bollywood actress Katrina Kaif arriving at Zayed International Airport after a hectic schedule. Instead of expressing displeasure about flying, Kaif appears thrilled about her upcoming journey. She starts by enjoying a beverage in the Business Class lounge and then proceeds to savor a delicious meal and relax in the comfortable flat-back seats on the plane. At the video's conclusion, she remarks, "A little Etihad time is all I needed." The airline's caption for the video reads: "Indulge in an Etihad Airways moment. Connect to over 75 destinations (via Abu Dhabi) and enjoy great comfort."

Katrina Kaif, known for films like Merry Christmas and Tiger 3, has been Etihad's brand ambassador since September 2023. Upon the announcement, she expressed her excitement: "I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline's commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey." Kaif had previously collaborated with the brand in 2010, where she was featured as a discerning traveler showcasing Etihad’s travel experience.