Fitze, the groundbreaking fitness-rewards app that converts steps into rewards, has teamed up with Chery and AW Rostamani, the official distributor of Chery in the UAE, along with Oasis Mall, Dubai, to introduce the innovative “Yalla Let’s Walk Challenge.” For the first time in the UAE, residents have the chance to win a brand-new Chery Tiggo 4 Pro by simply walking and maintaining an active lifestyle!
This unique initiative aligns with the UAE’s goal of becoming one of the world’s most active nations, while also encouraging citizens to adopt a healthier way of life. Participants are invited to complete 300,000 steps within 30 days for a chance to drive away in the impressive Chery Tiggo 4 Pro. This fitness approach offers a thrilling incentive for those dedicated to staying active.
The partnership between Fitze and Chery signifies a major advancement in promoting fitness and well-being through a robust reward-driven strategy. This marks the first time an automotive brand in the UAE has collaborated on a fitness initiative that rewards participants with a car. The campaign aims to ignite a movement of health and well-being across the nation, not just to reward one lucky winner.
The Chery Tiggo 4 Pro will be showcased at Oasis Mall until December 27, allowing participants to get a glimpse of the grand prize they could win by walking. The Yalla Let’s Walk Challenge coincides with the Dubai Fitness Challenge 2024 (DFC), reinforcing a shared mission to make Dubai one of the world’s most active cities.
Fitze is set to enhance this year’s DFC by offering over half a million dirhams in rewards through daily draws, including luxury staycations, electronics, dining vouchers, and international trips. Participants have numerous opportunities to win exciting prizes while striving towards their fitness goals.
Neha and Ben Samuel, co-founders of Fitze, stated: “Our mission has always been to inspire an active community, and the Yalla Let’s Walk Challenge elevates this to new levels. This initiative demonstrates that fitness can change lives, and we’re excited to partner with Chery for a campaign that aligns perfectly with the Dubai Fitness Challenge 2024.”
Zaher Sabbagh, director of Chery UAE, added: “Chery and AW Rostamani are proud to launch the Yalla Let’s Walk Challenge with Fitze, marking the UAE’s first fitness initiative of its kind from an automotive brand. This campaign is about fostering a community that values active, healthy lifestyles.”
Participating in the Yalla Let’s Walk Challenge is straightforward. Download the Fitze app, register, and join the challenge. To be eligible for the grand prize draw, complete 300,000 steps within any 30-day period until January 27. Registration is open until January 8, with the grand prize draw scheduled for February 2025 under the supervision of the Department of Economy and Tourism (DET).
The Yalla Let’s Walk Challenge is more than just a chance to win a car; it’s a call to transform how people engage with fitness. By turning walking into a rewarding experience, Fitze is fostering a healthier, more active society in the UAE. In an era where sedentary lifestyles are prevalent, this initiative promotes wellness through positive reinforcement, demonstrating that every step truly matters.
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