The Dubai Fitness Challenge on Fitze was more than just a season—it was a transformative movement. Fitze revolutionized how Dubai engages with fitness by turning every step into a celebration of health, rewards, and community spirit. Aligning with Dubai’s vision to create the world’s most active city, Fitze mobilized an impressive 221,000 app users, logging an astounding 60.1 billion steps and distributing over AED 700,000 in rewards.
From invigorating corporate cultures to recognizing individual efforts, Fitze demonstrated its innovative capability to convert hard work into tangible achievements, making fitness more inclusive and rewarding than ever before. Key highlights of DFC 2024 include:
● A Global Walking Revolution: Over 60.1 billion steps, equivalent to circling the Earth over 1,200 times, logged by the Fitze community.
● Empowering Rewards: More than 2,000 winners claimed exclusive prizes worth over Dh700,000, including Dh10,000 Bonus Salaries powered by Dubai Islamic Bank, luxury staycations, cutting-edge electronics, shopping vouchers, and life-changing draws like the Chery Tiggo 4 PRO SUV in partnership with Chery UAE and AW Rostamani Group.
● Corporate Wellness at Scale: Fitze engaged 170+ companies and 22,000+ employees in transformative workplace challenges, setting new standards for employee well-being.
● Iconic Brand Partnerships: Fitze collaborated with 40+ leading brands to amplify rewards, offering Dh10,000 Bonus Salaries to 10 lucky winners, powered by Dubai Islamic Bank, luxury stays at Rove Hotels, fitness gear by Garmin, and top-notch tech from HONOR, Sharaf DG, and HUAWEI, among others.
Ben and Neha Samuel, founders of Fitze, stated, “This year’s Dubai Fitness Challenge showed what’s achievable when a community unites around health and wellness. We’re honored to have played a crucial role in transforming each step into a symbol of resilience, community, and reward. At Fitze, we’re not just counting steps—we’re building healthier futures.”
Fitze’s steps-to-rewards model revolutionized participation this season, empowering individuals and corporates to embrace wellness through tangible, life-enhancing incentives. Parinita Kumar, Head of Marketing at Fitze, added, “DFC 2024 wasn’t just about winning prizes; it was about building a lifestyle. With the right motivation, we’ve proven people can surpass their limits. Fitze is dedicated to sustaining this momentum and inspiring a culture of wellness in the UAE.”
Fitze’s achievements align with Dubai’s mission to integrate wellness into everyday life. By rewarding effort and making fitness accessible to all, Fitze empowered individuals and organizations to contribute to a shared goal: making Dubai the most active city in the world. From individuals enhancing their fitness goals to corporates reshaping workplace wellness, Fitze’s impact extended far beyond steps—it fostered a culture of inclusivity, resilience, and collective progress.
As DFC 2024 concludes, Fitze is already preparing for the next chapter, where users can walk for a chance to win a brand new Chery Tiggo 4 PRO car. Simply join the Yalla Let’s Walk Challenge on Fitze and stand a chance to win! With new challenges, bigger rewards, and game-changing partnerships on the horizon, Fitze remains committed to empowering the UAE community to redefine wellness.
Let’s continue walking, winning, and transforming together. The movement doesn’t end here—it’s only the beginning. Join the Fitze revolution. Together, let’s elevate the UAE to new heights of health, happiness, and community spirit.
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