Frank Cato Lahti from Othalo, Norway, secured victory in the global sustainability challenge “Innovate for Tomorrow”, organized by Dubai Holding, with his “Upcycling Plastic into Homes” solution. He received an exclusive, funded pilot implementation with Dubai Holding, supported by the group’s leading experts. Lahti expressed gratitude, stating, “This challenge offers an unparalleled chance to collaborate with Dubai Holding, providing a gateway to the Mena region and beyond. Their execution capabilities are exceptional, and this region has a history of achieving the seemingly unattainable.” Runner-up Rana Hajirasouli from The Surpluss, UAE, was recognized for her “Transforming Excess into Equal Access” solution. The other finalists included Manhat, UAE; Mi Terro, USA; and Midori, UAE. Both the winner and runner-up gained one-year access to Tecom Group’s in5 business incubator, and all five finalists received support from Dubai Holding and participated in a pitch day with potential investors. The challenge drew participants from 31 countries, with 68% being UAE-based. Nearly 30% of the applicants had female founders, and 81% of the scale-ups were operational. The focus areas varied, with over a third targeting waste reduction, recycling, and reuse, 24% addressing supply chain sustainability, and 22% focusing on resource efficiency. An additional 15% aimed to enhance consumer education and raise awareness on sustainability issues. Huda Buhumaid, Chief Impact Officer at Dubai Holding, highlighted the need for innovative solutions to promote a circular economy. Majed Al Suwaidi, representing in5 and Tecom Group, emphasized the importance of entrepreneurship in driving sustainable economic progress.