Shelina Jokhiya, the founder of Decluttr Me, has transitioned from being a solicitor to a 'professional organiser'. She discovered a niche in the decluttering business in Dubai and hosts a weekly podcast called Decluttr Me to help others reduce their possessions. The British expatriate has been in the UAE for 19 years and views money as 'freedom'.
If you had to write a letter to money, what would you say? 'Dear Money, our relationship has been complex, hasn't it? You can bring security, joy, and even freedom, but you also carry a burden that can lead to stress, anxiety, and sometimes greed. I've pursued you, saved you, lost you, and worried about losing you, yet I understand that you alone aren't the key to true happiness. I've learned that you're a tool—a means to an end, not the end itself. When I use you wisely, you help me build the life I want, support those I love, and contribute to causes that matter. But when I let you take control, I lose sight of what's really important. So, let's work together, but on my terms. With gratitude, love, and caution, Shelina.'
How would you describe your relationship with money? 'Complicated. Sometimes I love it and at other times I am frustrated by it. I am fortunate to buy the things I want and enjoy the rewards of working hard doing something I love without worrying about money on a day-to-day basis. But as a small business owner, my income can be inconsistent, and after all these years of entrepreneurship, I still find it hard not to get stressed when things fluctuate.'
How do you think this relationship was formed? 'It's due to starting my own business and losing the regular income I had before when I was working as a solicitor.'
Who do you speak to about money matters and is it something you consider 'taboo'? 'Mostly my family as they are in banking and it is not taboo, but not something we brag about.'
Who has taught you the most about financial management? 'My father. He worked in banking and taught me to save and invest and never to waste money unnecessarily. Also, he always relied on cash, never debit or credit cards.'
What has been the most profound experience you've had so far in relation to money, and what has it taught you? 'I was scammed many years ago in Dubai by people who I believed to be friends and I lost a lot of money. The whole experience was traumatic and I worked hard to get myself out of the hole it left me in financially and emotionally. I didn't confide in my family at the time and I regret it every day. Now I do not trust anyone with my money except my family.'
How do you think living in the UAE has changed your relationship with and perception of wealth? 'There have been ups and downs. I have seen extreme wealth while working in clients' homes, and poverty in some segments of the community and appreciate what I have.'
If you could give your child or your younger self one piece of advice about money now what would that be and why? 'Save and put money into a pension from an early age.'
What do you value spending money on? 'Holidays — you get to see amazing parts of the world and have a break from the hectic pace of life here.'
What do you consider splashing out? 'Buying expensive handbags and shoes.'
Do you long-term plan your finances? 'Yes, I put money into my pension and savings, more so than ever before.'
What is your long-term goal or dream which is pegged to your finances? 'To buy a house back in the UK.'
How much do you save each month? 'I pay into a pension monthly and transfer money to a savings account in the UAE and the UK. Saving as much as I can every month is a priority for me.'
What is your greatest financial decision? 'Being able to clear all my debts, especially as this occurred after I had lost money from being scammed.'
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