Future Food Foundry (3F), a prominent player in transformative agri-food technology with headquarters in the UAE, has made a substantial investment in Greeneration, a pioneering longevity brand company. This strategic move is a crucial step for 3F in fostering an ecosystem of innovative companies and technologies that are reshaping the future of food production.
Greeneration has rapidly emerged as a significant entity in Dubai’s agricultural sector. The company’s vertical farm specializes in cultivating high-end specialty greens, supplying premium edible flowers, microgreens, and specialty leaves to meet the exacting standards of culinary professionals. With 3F’s support, Greeneration aims to broaden its offerings beyond fine dining ingredients, transitioning into a comprehensive longevity brand focused on health and sustainability.
This new trajectory will include superfoods, adaptogens, medical herbs, and other products designed to promote long-term vitality and holistic well-being. The strategic investment will enable Greeneration to reach breakeven and launch the initial sub-brands of its longevity platform, all while maintaining its commitment to food safety and culinary excellence in the UAE.
Leo Musatov, Co-Founder and Managing Director at Future Food Foundry, emphasized: “Our investment in Greeneration signifies a critical juncture in 3F’s mission to develop a new generation of superfoods with restorative health benefits. Greeneration’s swift commercial success underscores their innovative approach, positioning them as a leader in the sector and a financially sustainable entity. While technology is pivotal, their focus on novel functional foods aimed at extending life spans is transforming the business into a ‘longevity brand company.’ This partnership not only bolsters Greeneration’s success but also reinforces our dedication to enhancing food security in the UAE, ensuring the region’s resilience in the face of global food supply challenges.”
Roman Ulyanov, Founder of Greeneration, expressed enthusiasm: “We are excited to collaborate with Future Food Foundry as we share a common vision for the future of food. This investment not only fortifies our financial stability as a supplier of high-end ingredients for HoReCa but also supports our evolution into a longevity brand company. We are introducing a new product category centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future.”
By supporting Greeneration’s growth and expansion, 3F is actively contributing to reducing dependency and advancing the UAE’s vision for a resilient and self-sufficient food system. Greeneration’s vertical farming techniques, which incorporate water-efficient hydroponic systems and environmentally responsible practices, align seamlessly with 3F’s mission to integrate innovative technologies with traditional knowledge for a more sustainable future.
Have an intriguing story to share from the UAE? Reach out to the nation’s premier reporting team, as we cover the emirates with unparalleled depth and insight.
