A senior official has stated that the recent surge in gold prices is not expected to negatively impact long-term demand for jewelry. Aditya Singh, Head of Jewelry International Business at Titan, commented, “Gold prices will fluctuate according to market demand, but the allure of gold in jewelry form remains steadfast, regardless of price trends. Although there may be temporary price drops, consumer confidence in gold persists, and purchases will continue.”
Tanishq recently launched its Onam collection in Dubai, featuring jewelry inspired by the harvest festival in Kerala. Singh noted, “People celebrate various occasions for different reasons, and these events often drive jewelry purchases.”
The brand has expanded its presence in the UAE with its 14th store in Sharjah, following the initial store opening in Burjuman, Dubai, in November 2020. Kuruvilla Markose, CEO of International Business at Titan, highlighted, “The Middle East is dynamic and will remain so, moving beyond being solely an oil-driven economy.”
With the Comprehensive Economic Partnership Agreement between the UAE and India, Indian-made jewelry enters the UAE duty-free. Markose observed, “Jewelry from India is pricier than in the UAE, attracting customers from the US and Europe who transit through Dubai to buy jewelry. This trend is unlikely to change.”
To commemorate Onam, Tanishq is offering discounts of up to 25 percent on gold-making charges and diamond jewelry. The collection is accessible across all Tanishq outlets and online.
