Google's annual December release of search trends for the year has revealed the most searched topics in the UK. High on the list were the Euros, Liam Payne, the US elections, and teenage darts champion Luke Littler, along with queries about securing Oasis tickets. News-wise, the Euro 2024 final in Germany, the tragic passing of One Direction's Liam Payne, and the disappearance of British teenager Jay Slater in Tenerife topped the searches. The absence of Kate Middleton from royal duties sparked online discussions and conspiracy theories, making her the most searched person of the year, followed by Donald Trump, Luke Littler, Keir Starmer, and Algerian boxer Imane Khelif.
In the film category, Tim Burton's 'Beetlejuice Beetlejuice' led the searches, followed by 'It Ends With Us,' 'Inside Out 2,' 'Dune: Part Two,' and 'Deadpool & Wolverine.' Emmy-winning series 'Baby Reindeer' dominated TV searches, while the Oasis reunion grabbed the most attention in music. The band was closely followed by Sabrina Carpenter, One Direction, Dave Grohl, and RAYE. In sports, Luke Littler, Lamine Yamal, and Simone Biles were the most searched athletes.
The US election race dominated 'When is...' searches, followed by the budget and the Euros final. UK users most frequently asked 'How to vote in the UK?' and 'How to get Oasis tickets?' The US election also topped US searches, with Donald Trump closely following. The New York Times' word game 'Connections' was a notable search term. Presidential nominees and their running mates were the most searched people in the US, with Trump leading, followed by Kamala Harris, JD Vance, and President Biden. The Princess of Wales also made the list.
Performers like Katt Williams, Jacob Elordi, Glen Powell, and Jeremy Allen White were highly searched. Usher topped the musician searches due to his Super Bowl halftime performance and Vegas residency. Sean 'Diddy' Combs also dominated due to industry-shaking allegations. Kendrick Lamar and Drake's ongoing rap feud also made waves. Finally, the 'burnt toast theory' went viral in 2024, suggesting small negative events can lead to positive outcomes. Other top searches included defining 'demure' and decoding Gen Alpha slang, with 'Why do kids say sigma?' being a standout question.
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