The demand for life insurance among non-resident Indians (NRIs) in the UAE is on the rise, driven by affordable premiums, promising economic growth, and the growing trend of expats returning to their homeland. Rajesh Krishnan, the chief operations and customer experience officer at Bajaj Allianz Life, noted that many NRIs aged 31 to 45 in the UAE are opting for life insurance policies. He emphasized that the premiums are a small fraction of the total investments made by NRIs across various products, and both the company and Indian regulators are actively promoting awareness about the necessity of life insurance. Krishnan revealed that NRIs often subscribe to policies during their vacations back to India from the UAE and other countries. He highlighted that around 60% of their UAE customers fall within the 31 to 45 age bracket, with an average annual premium of Rs250,000. Krishnan stressed the importance of NRIs considering policy purchases early upon arrival in the UAE to avoid higher premiums later. About 10% of Bajaj Allianz Life’s portfolio is contributed by NRIs, with 26% of this coming from Indians in the UAE. Krishnan explained that NRIs are increasingly investing in life insurance due to India's economic growth and the attractiveness of regulated and transparent financial markets in India, which offer high returns on various asset classes. He also pointed out that term insurance in India is significantly cheaper, up to 2.5 times less than in the UAE, making it a financially advantageous choice for NRIs. Bajaj Allianz Life celebrated the first anniversary of its representative office in the UAE, which has enhanced its presence in the GCC region, providing services related to life insurance policies bought in India. The company also offers digital claims submissions, auto-payments through international credit cards, a dedicated NRI desk, digitized onboarding, and customer support through various digital channels.