What pairs perfectly with gaming? Snacks. There's nothing quite like enjoying your favorite snacks while immersed in your favorite video game. However, it's a dilemma: should you use your hands for gaming or for eating? Heinz, the renowned brand known for its popular ketchup, has unveiled a revolutionary solution to a common issue faced by gamers: snacking while playing. Introduced at the world's largest gaming festival, the eSports World Cup in Saudi Arabia, the innovative robotic snack dipper, aptly named 'Hum Hum,' aims to transform the gaming experience by automatically feeding snacks to players, ensuring they don't miss a moment—or a bite.
Heinz's research indicates that 90 percent of gamers encounter difficulties when it comes to snacking during gameplay. In response, Heinz created the Hum Hum, a device tailored to satisfy gamers' fondness for dipping their snacks in sauces, especially Heinz ketchup. Based on insights that 75 percent of gamers wish they could snack while playing, the Hum Hum provides a hands-free solution, allowing gamers to focus on in-game activities like looting, conquering, and surviving. The Hum Hum features an advanced mechanical hand that dips snacks in sauce and feeds them to the gamer, all while they remain fully engaged in their game. Controlled by pedals, the device ensures gamers can stay focused on their controls without interruption. Future iterations of the Hum Hum are expected to include more advanced features such as voice command recognition and face recognition technology, enhancing the user experience even further.
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, expressed excitement about the launch: "We understand that 75% of Heinz enthusiasts wish they could dip sauces while gaming. Hum Hum is our way of showing love to our gamer consumers' love for Heinz. It's our gift to the gaming community because every gaming session deserves to be saucy and uninterrupted." With the Hum Hum, Heinz is not only fulfilling gamers' snack cravings but also enhancing the overall gaming experience, making every session both saucy and seamless.
Meanwhile, the eSports World Cup in Saudi Arabia is set to conclude on August 24. The event in Riyadh will culminate with the crowning of champions at the closing ceremony, featuring performances by renowned musicians like Steve Aoki and Kid Cudi. Professional gamers are competing in various video games with prize pools reaching up to USD5 million.
