Honda has filed a trademark for the Acura RSX name in Japan. The company last used this moniker in North America during the early to mid-2000s when Acura replaced the Integra name with the three-letter mashup. However, it remains uncertain what Honda plans to do with this trademark now.
Honda is gearing up to launch a new Prelude, which was previewed as a concept nearly a year ago. The company has not confirmed whether this new hybrid will be sold in the US, but there is a possibility that it could be marketed under the Acura RSX badge if it does make it to the States. This would be fitting, as the last RSX was a compact, three-door liftback.
Unfortunately, automakers are typically tight-lipped about future products. Details about new models or significant updates are closely guarded secrets until the company decides to reveal them. This leaves enthusiasts searching for any clues about what’s coming, and trademark filings like this can provide small glimpses into potential futures.
However, Honda wouldn’t be the first to re-trademark a name without any intention of using it. Companies often file new trademarks for old names to safeguard their intellectual property, even if they have no plans to bring back the nameplate. The RSX could be one such filing, and we may never see it used again. Let’s hope that’s not the case.
