HONOR, the global technology brand, has introduced the all-new HONOR 200 Series in a grand launch event held in Dubai. The series features two advanced models, the HONOR 200 Pro and HONOR 200, designed to revolutionize smartphone experiences and portrait photography through a suite of AI-driven features in camera, chipset, display, and user interface, all within a sleek design. The HONOR 200 Series will initially be available in the UAE, Saudi Arabia, Iraq, Oman, Qatar, Kuwait, and Jordan, with plans for a subsequent launch in South Africa.
The event centered on the theme of exploring the 'HONOR AI World,' where attendees were immersed in the latest AI advancements in portrait photography through interactive zones and a photo booth showcasing the series' innovative capabilities. Additionally, HONOR's top management emphasized the brand's substantial growth in the region, with a 154% year-over-year revenue increase in 2023 and a 90% growth in the first half of 2024, particularly notable in the premium segment with a 544% increase.
Daniel Wang, President of HONOR Middle East Africa, expressed excitement about launching the HONOR 200 Series in the Middle East, aiming to set new standards in AI portrait photography. The event also featured Dr. Ghalib Al Shammari, Chairman of The Saudi Society for Artificial Intelligence and Smart Systems, who discussed AI's transformative potential and its alignment with HONOR's mission to enhance user experiences through advanced AI technology.
Shaina Suchdev, COO of Studio Harcourt, highlighted their collaboration with HONOR in developing the HONOR AI Portrait Engine, blending artistic heritage with cutting-edge AI technology. The event attracted prominent regional figures and influencers, including Mustapha Azab and Saeed Jumoh, who shared their positive experiences with the HONOR 200 Pro.
The HONOR 200 Series was recognized with the prestigious 'The Best Portrait Phone' award from Hia Magazine, highlighting its exceptional camera capabilities. The series includes a Triple 50MP AI Portrait Camera, enhanced by software collaborations with Studio Harcourt, and features lightning-fast charging capabilities with the 100W HONOR SuperCharge.
The HONOR 200 Pro, equipped with the Snapdragon 8s Gen 3 AI Chipset and MagicOS 8.0, offers a flagship performance. Meanwhile, the HONOR 200, launched alongside, excels in portrait photography and features an AI Eye Comfort Display. Additionally, HONOR introduced the HONOR Pad X8a, focusing on ecosystem integration and robust capabilities.
The HONOR 200 Pro is available for pre-order in Ocean Cyan, Moonlight White, and Black at Dh2,499, with free gifts worth Dh1,696. The HONOR 200 comes in Moonlight White, Emerald Green, and Black, priced at Dh1,899 for the 12GB+512GB version and Dh1,599 for the 12GB+256GB version, with free gifts worth Dh1,496. Consumers can pre-order through various channels including HONOR Online Store, Emax, Jumbo, Sharaf DG, Virgin Megastore, Amazon, and Noon.
