People watch a lot of Netflix, but just how much do they actually watch? In Netflix's latest earnings briefing, the company disclosed the average number of hours a paid subscriber spends watching: approximately two hours. Netflix characterized this level of engagement as "healthy" for the platform, noting that the two-hour average remains significant despite the introduction of paid account sharing.
"As we've discussed previously, paid-sharing resulted in reduced viewing on shared accounts as fewer people were watching on them," Netflix explained. "Moreover, when sharers acquired their own subscriptions, a significant portion of that viewing was already accounted for in the hours viewed (affecting the trend in view hours per membership)." Excluding the impact of paid-sharing and focusing on owner households, Netflix reported a year-over-year increase in total view hours across the first three quarters of 2024.
Netflix co-CEO Ted Sarandos emphasized, "Engagement is super healthy." Netflix has also expanded into live programming, including the recent hot dog-eating contest between Joey Chestnut and Takeru Kobayashi. While this accounts for only a small fraction of total viewing, Netflix plans to increase its live content offerings, such as the upcoming Mike Tyson vs. Jake Paul fight and Christmas Day NFL games.
"We're thrilled to be capturing more of the excitement that occurs when the entire world comes together to watch something, and that's the really fun part of live," Sarandos said. Netflix also has live WWE events scheduled for 2025, along with a live talk show hosted by John Mulaney. The company sees immense potential for growth, highlighting that Netflix currently captures less than 10% of total TV time in major countries.
In other news, Netflix recently unveiled the first trailer for The Electric State, the next film from The Avengers directors Joe and Anthony Russo—it looks incredible.
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