Trust Script
In a world where business is frequently equated with ruthless calculation and the relentless pursuit of profit, a new breed of entrepreneurs is emerging. For them, honesty and transparency are not mere slogans but the bedrock of their entire philosophy. Irina Kremko, the founder of Green City Real Estate, stands as a striking example of how unwavering integrity can become the driving force for success, even in the fiercely competitive property market of Dubai. Today, she shares the story behind the creation of her company, reflects on the particularities of the Emirate’s real estate sector, and reveals how to invest wisely in one of the world’s most vibrant cities.
My journey in Dubai’s property market began rather unexpectedly, although looking back I can clearly see that it happened exactly as it should have. In 2022, I came to Dubai with my family for a holiday. At the time, our IT company was facing considerable difficulties; sanctions and the broader geopolitical backdrop had severely restricted any prospects for growth. I still recall telling my husband, “I don’t want to go back home.”
We were immediately drawn to Dubai’s free zones and quickly decided to move our IT business here — a company which, I should mention, still prospers today. I am deeply attached to it; it is our first venture, our foundation. Yet, once we committed to staying in the Emirates, it naturally became necessary to find permanent accommodation. Ours was a large family — three children, a dog, a cat, even crayfish and tropical fish, almost a domestic menagerie. We needed a spacious home and, as we had capital available at the time, we chose to buy rather than rent.
I reached out to one of the most recognised Russian-speaking agencies — although I shall leave it unnamed for ethical reasons, even though its owner is now a quite prominent figure on the Dubai property scene. Through this agency, I completed five transactions, purchasing flats both for our own use and as investment properties. Yet, eventually, I found myself deceived.
The crux of the issue was this: we were searching for flats amenable to quick occupation, intending to combine two two-bedroom units and a single one-bedroom. The funds were paid, seemingly all was proceeding smoothly, but it suddenly emerged that merging these properties was, in fact, impossible. I contacted the developer, referencing our WhatsApp correspondence — which, for the record, holds legal significance — where the broker had assured us such a merger was feasible. That was when it became apparent that the person handling our case lacked the appropriate licence.
This turn of events appalled me. I have always championed transparency and honesty in every sphere of life and was well aware of how diligently Dubai’s authorities strive to prevent such malpractice. With confidence, I can say you will not find a single person in the world who could claim, “Irina deceived me, promised one thing, and did another.” I am the sort who, upon relocating, promptly notified every government office upon receiving my residency permit. I work openly — with tax officials, with the state, with every institution involved.
Once I had unravelled what had happened, the idea of founding my own agency emerged. At the outset, I had intended to create a boutique operation, working only with select clients and focusing exclusively on premium properties. Over time, however, referrals began to come in, as did friends and friends of friends, and so Green City Real Estate was born.
Why Green City? My husband and his brother have roots in Zelenograd, a notable district of Moscow. We decided that Green City would serve as a kind of branch of Zelenograd in Dubai. Incidentally, Zelenograd has long had a reputation as a testing ground for new laws and innovations; it was, for example, the first place to trial modern traffic light systems. This spirit resonates with me — I, too, aim to implement what others have not yet considered.
The company was officially granted its licence in February 2023, and, by May, we had secured our business account. From that moment, we began to work in earnest. In a remarkably brief time, we managed to craft a distinct offering within the market and win the trust of our clients, something I value immensely.
My background in IT played a significant role in this. It became one of Green City Real Estate’s key advantages. We make ample use of digital technology at every stage, from the initial contact with clients through to the completion of deals and after-sales support.
We have implemented a robust CRM system that traces the client's entire journey: which advertisement drew them in, what requests they made, how the communication unfolded, and how the transaction concluded. Beyond that, we have integrated artificial intelligence which analyses all conversations and generates automated weekly reports on our brokers' performance.
These reports are meticulous: “Here you forgot to mention the yield,” “Here you neglected to specify what is planned for the neighbouring plot,” “Here you missed the client’s question.” This method allows us to raise both efficiency and quality of service continually.
Our Instagram page is another source of pride. It is home not only to professional insights but also to memes and light-hearted sketches about the property market. Just recently, we published a post that went viral — thousands shared it. Here, too, artificial intelligence is indispensable: when I have a content idea, I reach out to our editor — thankfully, the time difference is in our favour — and within five minutes, using AI, we produce something fresh and original.
We also employ artificial intelligence for sales analytics, examining market trends, developments, and Dubai’s urban plans. Yet I always emphasise that AI should never be the final authority. I had a rather instructive experience: I experimented with using AI to guide clients through the entire advisory process. Remarkably, we even closed a transaction where the sale, from start to finish, was managed by artificial intelligence.
But as soon as that happened, I disabled the feature — not out of fear of being outdone by a programme, but because it is impossible to guarantee the complete accuracy of all the information provided. AI produces recommendations based on developer data and newsfeeds, but it cannot account for the client’s particular circumstances — their finances, concerns, or specific desires.
After that transaction, I contacted the client and explained that throughout the process, he had been conversing with artificial intelligence. His reaction surprised me: “I had no idea! The answers were spot on. I was browsing your Instagram at the same time and was convinced it was you.” Nonetheless, I maintain that such an approach is not fair to clients and I prefer to ensure the human element remains central.
The human element, of course, brings its own challenges to the market — one of the most insidious being the practice of so-called “top-ups”. What does this mean? Imagine I am selling a flat for one million dirhams. I pay a commission of two per cent, and the buyer, with his own agent, also pays two per cent. Yet, somewhere along the chain, another agent appears, having introduced the client. This person decides that earning just one per cent — ten thousand dirhams — is not incentive enough to even rise from his chair. At this point, the matter of a “top-up” arises — an artificial inflation of the sale price.
Under such circumstances, the flat is sold, for instance, at 1.1 million dirhams. I receive the original million, while the extra hundred thousand is divided up among the agents involved. Regrettably, investors and property owners eager for a quick sale often agree to these arrangements. To my mind, this constitutes an unacceptable distortion of the market. Consider for a moment how many “top-ups” like this occur, and how inaccurately prices are then reflected in the Dubai Land Department’s data — this very data being the principal source for market analysis.
At Green City Real Estate, there is an absolute ban on engaging in “top-ups”. Were I to discover that any of my staff had participated in such a scheme, I would personally file a case against them with the relevant authorities.
So, what makes a good broker? Above all, it is someone who has graduated from a recognised local real estate institute and holds certification. It is an individual who has sat the examination and possesses a proper broker’s card. It is a person who refuses to participate in “top-ups”. And, crucially, it is a professional who does not bombard clients with glossy brochures and renders promising golden taps, but who instead begins by proving their legitimacy and presenting clear figures: “Here is my registration card. These are the properties I recommend, this is the expected yield, and here is the current rental rate.” These are not simply assurances — they are substantiated with statistics and real data from the DLD.
If a client is choosing a flat as a home, a good broker will inform them about development plans for neighbouring plots. They will take the trouble to review the Land Department’s website, check height restrictions and examine the master plan. A good broker is not one who is driven by the prospect of a higher commission from certain developers, but rather one who is invested in the client’s return.
There is another point worth making: an ethical broker never places their fee above the interests of the client. Recently, I encountered a situation where friends of mine asked me to review a tenancy agreement they had arranged independently. We identified several gaps in the contract, which, for newcomers, is not unusual — most are unfamiliar with the necessary clauses to safeguard their interests. What concerned me, however, was that their broker had refused to send them the documents until he received his commission. This is wholly unacceptable. The safety of the client must always come first.
I should also address the issue of cold calls. Here, brokers are legally prohibited from contacting individuals with whom they have had no prior communication. Nonetheless, such breaches still occur, especially given the number of listings I manage in Dubai. My stance on this is unwavering: “I will file a complaint against you.” I instruct my clients to do exactly the same — submit complaints directly via the DLD website, complete with screenshots of the calls. Three such complaints, and the individual loses their licence. If the agent is calling unlawfully on behalf of a firm, the entire agency’s licence may be revoked.
Reflecting on three years of experience in Dubai’s property market, I am struck by how swiftly it continues to change. When we were granted our licence in February 2023 and opened our account in May, the landscape was entirely different. In that short span, our roster of partner developers has grown from 126 to over 190, and the number keeps climbing — in fact, just within the past few weeks, we have signed four new contracts.
We take considerable pride in maintaining one of the most comprehensive portfolios of developers. Many agencies limit themselves to two or three of the easiest developers to work with, yet our philosophy is to ensure clients enjoy an extensive breadth of choice. This, I believe, sets Green City Real Estate apart from the majority of our competitors.
Dubai’s market is developing at a remarkable pace. Here, rapid change is the norm — locations shift, investment potential evolves, and buyer preferences are always in flux. For instance, I am convinced that in areas such as Business Bay, Palm Jumeirah, and Dubai Marina, the days of significant returns are behind us; these districts have long since reached their peak.
To identify where the greatest investment opportunities now lie, we rely on several key instruments. First among them is the Dubai 2040 Urban Master Plan. Then there are the data provided by the Roads and Transport Authority concerning roads, the metro, and overall accessibility. Most crucial of all, we depend on analytics from the Dubai Land Department and specialist platforms.
The statistics speak for themselves: last year, fifty-four thousand new flats were delivered, yet the number of new arrivals was several times greater. And these figures do not merely represent resident visas issued; they reflect people genuinely choosing to make their home in Dubai. Little wonder, then, that demand continues to outpace supply — there is an unmistakable shortage of new residential space.
Moreover, Dubai is gradually raising the calibre of its newcomers. The question is not one of nationality but of profile: the city is attracting a growing number of millionaires and individuals with exacting standards, who would never accept ageing buildings or shared accommodation.
Developers adapted quickly in the wake of the pandemic. Everyone accelerated construction, with a steady influx of new developers entering the market. Yet, I am aware this momentum will not last indefinitely. At present, the city is a construction site; by 2026 or 2027, when many of these projects reach completion, the market may well experience a slight downturn as it becomes saturated.
Another notable feature of the market is that most would-be investors base their enquiries on their experience as tourists. They know the Burj Khalifa, the Palm, the Marina, and often fail to recognise that there is far more to Dubai than its tallest tower. The yield potential in these iconic locations has lost its former appeal. The city is increasingly plagued by traffic, and more than five hundred new high-rises are slated for completion in the near future. Although flats close to Downtown were once considered a surefire bet, the picture is no longer so clear.
I have also observed a waning enthusiasm for short-term rental investments. The market is saturated with robust holiday-home competitors, making it hard to stand out. Furthermore, Dubai’s tourist season is strictly defined and limited in duration. We are witnessing a rise in repeat visitors — people who return to Dubai regularly — and quite naturally, they will not spend every trip at the foot of the Burj Khalifa, gazing at the fountains. They are seeking something new, and the city, in return, continually delivers fresh attractions.
As for areas I consider especially promising for investment, in my view, the real gold of Dubai at present is the Expo district. It boasts full infrastructure, no traffic congestion, and the world’s largest exhibition centre. Proximity to Al Maktoum International Airport — the new principal hub of the Middle East — sets it apart. The issues of parking have been resolved, the metro is operational, and a new line will soon link the district directly to the airport.
If the government of the Emirate is pouring such substantial investment into this district, it is a clear indication of their confidence in its prospects. With a projected footfall exceeding six million in 2025, that figure is only set to rise. Yet the supply within the area is tightly constrained — there are boutique, private homes in the Al Waha complex, featuring two-storey villas, and just a handful of other buildings under development, such as Sidra Residences.
Expo District is remarkable in its technological sophistication. The temperature there is three to four degrees lower than the city average thanks to innovative urban design; there is an actual underground city — residential parking beneath the homes; and within the district, all travel is on foot. The entire area runs on solar power, making it an authentically eco-friendly district with high standards of construction. Compared to existing developments in Dubai, the quality here comfortably surpasses the upper tier of the traditional premium segment.
The minimum entry point for this area is two million dirhams, which automatically qualifies the buyer for a golden visa. What is especially compelling is that the district’s growth potential remains far from exhausted: the infrastructure is already in place, yet population density is still low. The year 2025 will mark a decisive turning point for Expo, and by 2026 we shall see just how desirable it has become.
Another promising area for investment — one that is more attainable in terms of budget — is Dubai South. Its principal advantage is proximity to the new airport. Once the city’s separate districts are fully connected (for the time being, deserts still separate some neighbourhoods), the situation will resemble the likes of Barcelona, where seaside property is less expensive than in the city centre. I believe capital appreciation and reliable rental yields will be better justified in these more distant quarters. It is no coincidence that EMAAR was among the first to establish a presence in Dubai South, and vast communities are already under construction there.
The same may be said for Dubai Islands. This is not a new Palm, riddled with stagnant lagoons, nor is it an enclave built solely for tourists. I spent eighteen months living at the Marina — a place so crowded at weekends and holidays that venturing outdoors with a child invites the risk of losing them in the masses. Dubai Islands appeals to me precisely because the first island is wholly conceived as a living community. The shoreline is designed for the residents, not tourists. There are no studios, but you will find a school, a shopping centre, and all necessary amenities. For visitors, the plans allow for eighty-six hotels, yet residential districts will begin with one-bedroom flats.
There is still scope to find more affordable property in Dubai Land and its surrounding areas. Take, for instance, Silicon Oasis — a future financial hub for technology firms, and, incidentally, where my own IT company is registered. Nearby, you have Academic City, Dubai Land, and International City — the latter has seen prices rise by 19.8% in the past year alone. Few talks about this, largely because many brokers shy away from lower-priced properties and minor deals.
It is crucial to remember that life in Dubai is not focused solely around tourist hotspots. Many arrive thinking: “I came to Dubai, I’m not working here, I so enjoyed Business Bay and the Burj Khalifa; it must be lovely to live there.” The reality, however, is more complex, and wise investment requires a clear understanding of how the city truly operates.
When selecting investment projects, I always evaluate them in terms of security and their prospective returns. I often encounter clients investing through monthly savings, setting aside two or three thousand dollars at a time. For them, I seek out the most dependable options. If clients are in a stronger financial position, I always caution them about potential risks: “Here, we stand to make higher, faster returns, but be aware there is a substantial final payment. Should you wish to resell, you must still have funds available for that payment.”
Why is this so important? Because many promise, “We will resell for a higher price in three to five months,” yet when this does not materialise, people often lack the funds for the final, sizeable payment. As a result, entire buildings end up flooded with distressed sales, which drags down both market values and the developer’s reputation. In fact, a new recommendation has recently come into effect — some developers have stopped issuing NOCs (no objection certificates for resale) if the resale price is below the original purchase price.
A telling example of unsound investment is a recently completed building on the Palm. My conscience is clear — I did not sell a single flat there. However, our agency is now managing more than ten properties from that building, the result of clients who were misled by brokers promising extraordinary gains. Now, the owners are ready to sell at a loss simply to rid themselves of these assets.
The reason for this disappointment is not the amenities or the location; the property itself is perfectly suited to end users, but wholly unsuitable for investors. There are hotels and villas nearby, and at either end, construction continues — developments that were not evident during the sales phase. Not a single broker appears to have checked what was planned in the vicinity or warned their clients. Consequently, prices have stagnated, remaining at their initial level, and many owners are already selling at a loss.
In my view, Palm Jumeirah, the Marina, Business Bay, and Downtown are all now significantly overvalued. It stands to reason that with time, the value of property in these areas should decline, especially given the emergence of new construction technologies and modern residential developments.
One interesting shift in the market is the ever-increasing expectations buyers have regarding amenities in residential complexes. I myself recently purchased a flat in a building featuring four entire floors of amenities — a true rarity. Soon, Dubai will unveil an exceptional project: two floors of shopping centre, nine floors of amenities, and only after that, the residential sections begin.
Why does this matter so much? The Emirates are home to many remote workers — IT professionals, entrepreneurs, and small business owners. Imagine: your child comes home from school, clamouring for attention or watches cartoons, while you simply slip down to the coworking space inside your own building and get on with your work. After tense negotiations, you can grab a towel and enjoy the resident spa. If your children start to bounce off the walls, you can send them down to the in-house waterpark.
In my future home, there will even be a 24-hour games room for adults with a PlayStation. I have little doubt as to where my eldest son will prefer to spend his time — though I expect I’ll rarely see him. A building ought to meet every need of its inhabitants, reflecting Dubai’s central ideal: to create the most comfortable possible conditions for living, working, and doing business.
Consider luxury properties in Moscow: the lobby may have a café, a meeting area, and lavatories reminiscent of a museum — my mother, video-calling me as I stood in my new lobby, once asked if I had popped into a gallery on my way home. If you wish to have a barbecue, there is no need to venture out — simply reserve a spot in your own building and grill away. All of this contributes to a markedly different quality of life.
I am often asked about the other Emirates, and I do keep a close eye on their development. For example, I own a flat in Ajman — the smallest Emirate. Few brokers promote it, as it is often dismissed as a lower-class backwater with low prices. In reality, the property I purchased there for 614,000 dirhams is now valued at no less than 806,000 by the developer for a comparable unit. Ajman is growing; you simply have to appreciate its particular dynamics.
Almost no brokers mention Al Zorah — Ajman’s upmarket district, which currently compares in price to the average bracket in Dubai. It boasts mangrove forests, remarkable natural surroundings, and one notable advantage: in Ajman, there are no family department taxes.
I encountered this advantage firsthand when I was organizing a water production company (my third business in the Emirates). To get a manufacturing license in Dubai would have meant paying huge taxes, whereas Ajman boasts the largest free zone specifically tailored for manufacturing companies. All employees of these companies need somewhere to live, so the emirate is bound to grow under any scenario.
Sharjah is becoming increasingly popular among the local population, especially in mixed families. Many locals are frustrated with how modern Dubai has become — as Muslims, they may feel uncomfortable seeing people in revealing clothing, so they move to more conservative Sharjah. There, you’ll find excellent communities and even artificial islands, such as the Ajmal Makan project. If you buy a one-bedroom flat for two million dirhams in Dubai’s Expo district, in Sharjah you could get a frontline villa for the same money.
Abu Dhabi has been developing rapidly, but in my view, it is more focused on tourism. There isn’t enough infrastructure for long-term residents, and their new projects seem to be geared more toward creating a “wow” effect than a comfortable living environment. I don’t believe as strongly in Abu Dhabi’s growth prospects as I do in Dubai’s.
As for Ras Al Khaimah, I am skeptical about the forecasts of explosive growth. The entire development strategy for this emirate revolves around the upcoming casino. Most of the real estate has already been snapped up, with a significant share bought by Chinese investors. Few people would want to live next to a casino — it’s a very specific atmosphere. Wealthy individuals may visit to play, but not to live. Such casinos are typically “without windows or doors,” fostering a trance-like environment and, after two days spent gambling inside, it’s unlikely someone would want to stay in that area for long.
Right now, developers are selling studios there for one and a half million dirhams, while on Property Finder you’ll find identical listings that have languished without buyers at 600,000 for over six months. I take pride in not having sold a single property in Ras Al Khaimah — I have the intuition, expertise, and statistical data to recognize that this is not the optimal direction for investment.
Speaking of intuition, I once bought a sizable amount of bitcoin at $1,147, even as my husband warned that it was risky since only recently it had been at $800. Here, it was intuition and faith in technology that paid off. It’s the same with real estate — my family and I have closed 12 transactions across the Emirates: some we bought, some we sold, some we still rent out, and thanks to some assets, we have even received golden visas. This is real, hands-on experience, not the situation where someone buys a single flat, sells it, and suddenly declares themselves an accomplished investor.
I do regret that there are virtually no sales happening in Fujairah — it’s my favourite emirate for relaxation. It’s cooler there, with mountains, it’s closer to the ocean water; there’s wonderful fishing, an abundance of seafood at very accessible prices. Unfortunately, there are almost no properties available, other than a handful of resales from Adres with numerous issues.
As for Umm Al Quwain, where a whole community is currently being constructed by some well-known developers, I can’t make sense of this emirate at all. The laws are quite different there, and I can’t see how they intend to popularize it or on what basis it would grow. Maybe it’s a very long-term play, but definitely not something for the next five years.
Returning to Dubai, I want to note that 85% of my clients are investors, and only 15% are end-users. Some might find this concerning, wondering if this creates a bubble when so many are investors and so few are buying homes for themselves. But I don’t see this as a problem, and here’s why.
Dubai is the only city in the world where the proportion of the local population is constantly decreasing. Locals, in principle, don’t need anything — they have it all. Meanwhile, the population grows due to newcomers who come here to work and do business. Many do not have the means to buy a property straight away, so the majority of people rent, and this is the norm.
Unlike in CIS countries, where people are used to saving up even for a small apartment of their own, here people live differently: “Right now I’m earning $20,000 a month, so I live in this apartment. When I earn $50,000, I’ll move to something more comfortable.” We don’t have winter clothes, no need to store up things for the seasons. Well-developed services solve many everyday problems.
Dubai is designed for people to develop, live comfortably, work, earn, and do business. It’s a city built for making money. Because of the unique population and their lifestyle, I’m not worried about a predominance of investors. There will never be a law here, like in Turkey, where they stopped giving residency permits to foreigners in certain areas because locals complained about high rents. In Dubai, that’s impossible — most of the population are foreigners, just like me.
In three years of working in Dubai real estate, I’ve come to realize that the key to success is not just earning commissions but building long-term relationships with clients based on honesty and transparency. At Green City Real Estate, our philosophy is: no matter who you are, how much money you have, or what status you hold — you need to remain human.
This helps me in my work, for instance when I talk clients out of buying expensive apartments they can’t really afford: “Listen, objectively, you won’t be able to manage this. What if something happens and you lose your job? You’ll still be tied to huge payments — let’s not put you in that position.” Or when, despite Dubai’s dress code, which favors luxury and display, I stay true to myself and don’t place myself above anyone else.
Maybe that’s why clients are drawn to me. Sometimes I get requests specifically marked, “I want to work only with Irina.” That’s heartwarming, though it sometimes surprises my brokers.
Looking at the future of Dubai’s real estate market, I see several clear trends. First, a gradual shift of focus away from tourist-centric locations to districts with developed infrastructure for permanent living. Second, rising expectations regarding the quality and functionality of housing. Third, a growing share of technological and eco-friendly projects.
My advantage as head of a real estate agency is that I am an active investor myself. I personally check all properties I recommend to clients and am ready to stand behind every transaction. Green City Real Estate is more than just a business to me — it is a reflection of my values and principles.
We grow organically, without chasing transaction numbers at any cost. For us, quality is more important than quantity. We’d rather lose a commission but keep our reputation than close a questionable deal that could lead to issues for clients later.
Many people ask if I’m afraid of competition for sharing my insights and talking openly about promising areas. But I am convinced: honesty and openness are the best strategy. The market is big enough for everyone who is ready to work professionally and ethically.
There is, in this industry, an enduring glut of incompetence. The more transparent we become, and the more rigorously we adhere to standards of professional conduct, the healthier the market develops for everyone involved: buyers, vendors, and brokers who value their integrity.
As I look back upon the distance travelled — from an IT specialist to the owner of a thriving real estate agency, from my first uncertain steps in Dubai to the making of a recognisable brand — I recognise how essential it was to remain resolute in my principles. My refusal to compromise with deception or tolerate a casual attitude towards clients became the very foundation for the creation of Green City Real Estate.
The company is now experiencing considerable growth, though I take care to guide it thoughtfully. It matters to me that each person who joins us shares our philosophy, our approach to the work at hand. Ours is not a practice of simply selling square footage; we devote ourselves to helping individuals shape their futures, invest wisely, and discover homes which truly meet their needs.
My grounding in technology has been invaluable. We do not adopt innovations for the sake of glossy terms such as ‘digitalisation’ but deploy them deliberately, to raise the standard of our service. Our CRM system, with its intelligent dialogue analytics, our meticulous approach to selecting properties, and our detailed market analysis, equip us to remain just ahead of those who would compete with us.
Yet for all that, I remain an entrepreneur in the old-fashioned sense — a handshake and a spoken promise hold more meaning for me than anything a contract might stipulate. The trust placed in us by clients is the most precious asset, one that cannot be bought at any price.
The journey of Green City Real Estate often calls to mind the narrative of Dubai itself — a city whose swift ascent has sprung from clarity of vision, bold choice, and tireless work. We, too, evolve as the city does, determined not to lose sight of our identity in the process.
My own childhood was marked by hunger and want. Everything I possess now — diamond-set Rolex, the luxury of first-class travel — has been earned. No one ever extended a helping hand. My parents lived their entire lives as military pensioners, and poverty was our familiar companion, as it was for so many others then. I understand, therefore, the true value of every dirham I earn; I have no inclination to treat my clients’ investments carelessly.
Dubai has become, for me, something far richer than a new home. It is an arena where dreams take shape for those who approach life’s tasks with steadiness and effort. Here, professionalism is esteemed. There is room to grow, and those who play fairly are treated with respect.
I face the future with optimism. Despite external shocks and the constant flux that defines the market, Dubai will continue to draw people from every corner of the earth. The demand for honest and capable brokers will not disappear.
To those who wish to follow a similar path, perhaps to launch their own business in Dubai, I would offer this advice: be prepared to give your all, at all hours, and never shrink from genuine innovation. Most of all, retain your humanity, no matter how many digits you tally up in your bank account.
There is a quiet satisfaction in waking each morning with the knowledge that my work helps people find a place to call home or affords them a measure of financial security. As long as this remains true, I will continue along this path — shaping Green City Real Estate into a model of what the property business ought to be.
Perhaps my philosophy may strike some as ingenuous, yet three years have more than justified its merit. The future belongs not to those who simply sell but to those who create lasting value. I take particular pride in building, alongside my team, a company whose purpose is to render Dubai's property market just a little better: more transparent, more accountable, more honest.
