You know how there are certain words or concepts that just don’t seem to fit together – or shouldn’t be mentioned in the same breath? Alcohol and driving, for instance. Religion and government could be another example. Then there’s Drake and basic reading comprehension (so his diss tracks actually make sense). You get the drift. Well, Japan has introduced a new beverage, and it’s... It’s quite something and has quickly climbed our list. It’s called Nomu Mayo, and you’ve probably guessed the main ingredient. Yes, it’s a drinkable form of mayonnaise, already branded online as “awful.” Now, no one is here to judge, and it’s worth noting that mayonnaise is widely used in Japan – whether in sandwiches, pizzas, or more traditional dishes like sushi and onigiri. However, the product launched by Lawson, a prominent Japanese convenience store chain, is quite a lot to digest. According to Lawson, it’s a “chilled drink mayo enthusiasts have been eagerly anticipating.” We want names. For research purposes only. Priced at ¥198 (approximately €1.25), the “mayonnaise-style drink” in a 200-milliliter cup is a white, thick beverage (bear with us) that comes with a label listing ingredients like milk-based foods, mayonnaise-flavoured seasoning, and processed whole eggs. Currently in a “test sale period,” early reviews suggest it tastes remarkably like mayonnaise. That said, the social media verdict is in, and predictably, it’s mixed. One X user was torn: “I can’t decide if this is genius or a crime against food. Maybe both?” Another needed clarity: “My taste buds are confused, but my curiosity is piqued. I need answers!” One tried to calm things down: “Relax, it’s just savoury eggnog.” However, most responses fell along these lines: So, eager to try? Or just repulsed?

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