Jio Haptik, a global leader in AI-driven customer engagement, has joined forces with du, a major player in the UAE's telecom sector, to broaden its reach through a strategic partnership. Under this collaboration, both companies will introduce Jio Haptik's GenAI conversational suite to businesses across the UAE. The agreement was formalized at Gitex Global 2024, the world's largest tech and startup event, held at the Dubai World Trade Centre.
Ahshad Jussawala, CEO of Jio Haptik, expressed enthusiasm, stating: "We are thrilled to collaborate with du to bring our cutting-edge GenAI solutions and over a decade of AI expertise to market. The Middle East's tech-savvy population and supportive government policies provide an ideal environment for innovation and growth. This partnership with du enables us to reach a diverse audience with our GenAI-powered technology, enhancing customer engagement and contact center operations, and improving overall customer experiences."
Jio Haptik and du will work together to help enterprises leverage GenAI for more effective communication, improved efficiency, and sustainable growth. This alliance signifies a significant step in the UAE's path to leading in AI-driven innovation and technology. The partnership also allows Jio Haptik to deploy its GenAI offerings and WhatsApp tools on du's cloud platform, ensuring enhanced data privacy, low-latency connectivity, and optimal performance.
Jasim Al Awadi, Chief ICT Officer at du, commented: "Our collaboration with Jio Haptik provides UAE businesses with access to advanced GenAI technology without concerns about data privacy or regulatory issues. By offering these solutions to our enterprise and SMB customers, we empower them to fully utilize GenAI for personalized experiences, streamlined operations, and increased customer satisfaction. We believe this partnership will help businesses maintain a competitive advantage in the rapidly evolving digital landscape."
Jio Haptik already boasts a strong presence in the UAE, with notable clients including Al Futtaim Group, Careem, Lals Group, Al Mandoos, and Prime Healthcare. This new partnership further solidifies its status as a leader in delivering innovative customer engagement solutions in the region.
Have an intriguing story to share from the UAE? Reach out to the nation's top reporting team, as we cover the emirates like no one else.
Source link: https://www.khaleejtimes.com
