This October, King’s College Hospital London in Dubai is thrilled to introduce the King’s Blooming Strength Campaign, an inspiring initiative designed to honour the resilience and beauty of women fighting breast cancer. Motivated by the elegant pink rose—a symbol of strength, adaptability, and endurance—the campaign seeks to celebrate these remarkable warriors, foster community support, and encourage all women on this journey, while acknowledging that men can also be affected.
At the core of this campaign is a distinctive partnership with renowned fashion designer Manal Ajaj. Renowned for her exquisite designs, Ajaj will craft a breathtaking dress inspired by pink roses, encapsulating the bravery and spirit of breast cancer fighters. The dress will be co-created, inviting breast cancer patients, their families, friends, and hospital visitors to add personal touches throughout October.
The dress's foundation will be displayed in the hospital lobby, serving as a symbol of love and solidarity for all visitors. The campaign will conclude with a glamorous fashion show later this year, where the completed dress will be revealed. Proceeds from its sale will directly benefit charities dedicated to breast cancer patients.
Furthermore, during the King’s Breast Cancer Support Group on October 27, group members will have the exclusive opportunity to interact with Ajaj, creating pieces that will be integrated into the dress. This initiative aligns with the campaign's motto: 'As you bloom, help others bloom too'. Together, participants and the designer will weave a tapestry of strength that symbolises the unwavering courage of breast cancer fighters. Those who have been directly or indirectly affected by breast cancer can also commemorate the memory of their loved ones.
King’s College Hospital invites the wider community to engage in this meaningful initiative. Attendees at the breast cancer awareness talks, hosted by King’s at major organisations, will be encouraged to contribute to the dress, reinforcing the message of unity and resilience. The King’s Breast Care Centre offers comprehensive services, including screening, surgery, and reconstruction, all under one roof at their Dubai Hills Hospital. Leading the Centre is Dr Millicent Alache Bello, a distinguished general and breast/aesthetic oncoplastic surgeon with extensive experience in the UK. Dr Bello specialises in comprehensive breast care, including screening, surgery, and reconstruction. She is committed to enhancing patient outcomes through her multidisciplinary approach, blending advanced surgical techniques with compassionate care. Dr Bello is renowned for her dedication to breast cancer awareness and education, actively participating in community initiatives to support patients and their families.
To encourage early detection, King’s is offering a special rate of Dh350 for mammograms starting from October. Women are urged to take action and prioritise their health during this crucial month. For appointments, please call 800 7777 or visit King’s website. For more information on the King’s Blooming Strength Campaign, please visit Kings College Hospital Dubai.
